What are the categories of audience segmentation?

Age group, gender, occupation, location, income, interests, education, lifestyle

Give examples of age group

6-12, teenagers 20-40, 40+ etc

Give examples of gender

male, female, transgender, non-binary, fluid

Give examples of occupation

un-employeed, student, manual, care professsionals, educations, leuise industry, skilled, administrative, proffessional, management

Give examples of location

local community, national, international

Give examples of income

high, low, higher middle, upper middle

What are interests?

What hobbies people do in their spare time

Give examples of education

primary, secondary, GCSE, further education, a-levels, higher education

What is lifestyle?

a combination of occupation, income and interests

How is audience segmentation used in a practical sense? Give an example

In a media product the colours and shades chosen will need to appeal to the age of an audience, eg. children.

Language used in the media product must be suitable for the audience to read and understand eg. informal or slag for kids not adults