What are the categories of audience segmentation?
Age group, gender, occupation, location, income, interests, education, lifestyle
Give examples of age group
6-12, teenagers 20-40, 40+ etc
Give examples of gender
male, female, transgender, non-binary, fluid
Give examples of occupation
un-employeed, student, manual, care professsionals, educations, leuise industry, skilled, administrative, proffessional, management
Give examples of location
local community, national, international
Give examples of income
high, low, higher middle, upper middle
What are interests?
What hobbies people do in their spare time
Give examples of education
primary, secondary, GCSE, further education, a-levels, higher education
What is lifestyle?
a combination of occupation, income and interests
How is audience segmentation used in a practical sense? Give an example
In a media product the colours and shades chosen will need to appeal to the age of an audience, eg. children.
Language used in the media product must be suitable for the audience to read and understand eg. informal or slag for kids not adults