front 1 What are the categories of audience segmentation? | back 1 Age group, gender, occupation, location, income, interests, education, lifestyle |
front 2 Give examples of age group | back 2 6-12, teenagers 20-40, 40+ etc |
front 3 Give examples of gender | back 3 male, female, transgender, non-binary, fluid |
front 4 Give examples of occupation | back 4 un-employeed, student, manual, care professsionals, educations, leuise industry, skilled, administrative, proffessional, management |
front 5 Give examples of location | back 5 local community, national, international |
front 6 Give examples of income | back 6 high, low, higher middle, upper middle |
front 7 What are interests? | back 7 What hobbies people do in their spare time |
front 8 Give examples of education | back 8 primary, secondary, GCSE, further education, a-levels, higher education |
front 9 What is lifestyle? | back 9 a combination of occupation, income and interests |
front 10 How is audience segmentation used in a practical sense? Give an example | back 10 In a media product the colours and shades chosen will need to appeal to the age of an audience, eg. children. Language used in the media product must be suitable for the audience to read and understand eg. informal or slag for kids not adults |