Marketing Management, 15e (Kotler)
1.
Which of the following is most closely related with the organic
growth of an organization?
- A) acquiring a product or service brand
- B) entering
new marketplaces
- C) increasing the operational
profitability
- D) increasing productivity of employees
- E) developing new products from within
E) developing new products from within
2.
New-to-the-world products are ________.
- A) low-cost products designed to obtain an edge in highly
competitive markets
- B) new product enhancements that
supplement established products
- C) new versions of an
existing product that has been less successful
- D) new
products that create an entirely new market
- E) existing
products that are targeted to new geographical markets
D) new products that create an entirely new market
3.
Which of the following firms is most likely to seek radical innovation?
- A) a traditional publishing company
- B) a small scale
FMCG company
- C) a firm that procures and markets wheat
- D) a high-tech firm in telecommunications
- E) a firm
that sells mineral water
D) a high-tech firm in telecommunications