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Viewing:

Marketing Management, 15e (Kotler)

front 1

Which of the following is most closely related with the organic growth of an organization?

  1. A) acquiring a product or service brand
  2. B) entering new marketplaces
  3. C) increasing the operational profitability
  4. D) increasing productivity of employees
  5. E) developing new products from within

back 1

E) developing new products from within

front 2

New-to-the-world products are ________.

  1. A) low-cost products designed to obtain an edge in highly competitive markets
  2. B) new product enhancements that supplement established products
  3. C) new versions of an existing product that has been less successful
  4. D) new products that create an entirely new market
  5. E) existing products that are targeted to new geographical markets

back 2

D) new products that create an entirely new market

front 3

Which of the following firms is most likely to seek radical innovation?

  1. A) a traditional publishing company
  2. B) a small scale FMCG company
  3. C) a firm that procures and markets wheat
  4. D) a high-tech firm in telecommunications
  5. E) a firm that sells mineral water

back 3

D) a high-tech firm in telecommunications