What are the 3 media codes?

technical, symbolic, written

what are media codes used for?

to conveey meaning, create impact and/or engage audiences

What are the technical codes? Give an example

the use of equipment or techniques in specific ways, eg. sound effects

What are the symbolic codes?

what something represent, symbolise or means to the audience

What are the written codes? Give an example

the language used whether printed or spoken, eg. vocal intonation, music

What are the ways that meaning, impact and/or engagment are created?

through audio, camera techniques, colours,lighting, movement, typography

Give examples of audio

dialogue, music genre, silence, sound effects, vocal intonatin

Give examples of camera techniques

camera angles, camera shots, camera movements

Give examples of what different colours mean

red-danger/passion/love

orange-energy/warmth

yellow-happiness/summer

green-peace/calm

blue-cool/cold/professionality

white-pure/clean

black-dark/gloomy

Give examples of lighting

intensity, levels, position

Give examples of movements

Mise-en-scene, transitions

Give examples of typography

font size, font type

Why is interactivity important? Give an example of interactivity

it increase audience engagment with the product, eg. click to select, navigation, text fields to enter data, rollover, play/pause, stop

What is Mise-en-scene?

it combines "everthing in the scene" to give an overall impression, which the audience can engage and relate to

What is vocal intination? Give an example

the way the writer wants the words said to capture the intended meaning, eg. sarcastically, happily, sternly