What are the 3 media codes?
technical, symbolic, written
what are media codes used for?
to conveey meaning, create impact and/or engage audiences
What are the technical codes? Give an example
the use of equipment or techniques in specific ways, eg. sound effects
What are the symbolic codes?
what something represent, symbolise or means to the audience
What are the written codes? Give an example
the language used whether printed or spoken, eg. vocal intonation, music
What are the ways that meaning, impact and/or engagment are created?
through audio, camera techniques, colours,lighting, movement, typography
Give examples of audio
dialogue, music genre, silence, sound effects, vocal intonatin
Give examples of camera techniques
camera angles, camera shots, camera movements
Give examples of what different colours mean
red-danger/passion/love
orange-energy/warmth
yellow-happiness/summer
green-peace/calm
blue-cool/cold/professionality
white-pure/clean
black-dark/gloomy
Give examples of lighting
intensity, levels, position
Give examples of movements
Mise-en-scene, transitions
Give examples of typography
font size, font type
Why is interactivity important? Give an example of interactivity
it increase audience engagment with the product, eg. click to select, navigation, text fields to enter data, rollover, play/pause, stop
What is Mise-en-scene?
it combines "everthing in the scene" to give an overall impression, which the audience can engage and relate to
What is vocal intination? Give an example
the way the writer wants the words said to capture the intended meaning, eg. sarcastically, happily, sternly