When consumers examine products,they often compare an observed price to an internal price they remember.This is known as a(n)________ price. A) markup B) reference C) market-skimming D) accumulated E) target

B

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand.What kind of a pricing is the company depending on? A) going-rate pricing B) image pricing C) market-skimming pricing D) target pricing E) markup pricing

B