1
When consumers examine products,they often compare an observed price
to an internal price they remember.This is known as a(n)________
price. A) markup B) reference C) market-skimming D) accumulated E) target
B
...
2
Many consumers are willing to pay $100 for a perfume that contains
$10 worth of scent because the perfume is from a well-known brand.What
kind of a pricing is the company depending on? A) going-rate pricing
B) image pricing C) market-skimming pricing D) target pricing E)
markup pricing
B
...