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Instructions for Side by Side Printing
  1. Print the notecards
  2. Fold each page in half along the solid vertical line
  3. Cut out the notecards by cutting along each horizontal dotted line
  4. Optional: Glue, tape or staple the ends of each notecard together
  1. Verify Front of pages is selected for Viewing and print the front of the notecards
  2. Select Back of pages for Viewing and print the back of the notecards
    NOTE: Since the back of the pages are printed in reverse order (last page is printed first), keep the pages in the same order as they were after Step 1. Also, be sure to feed the pages in the same direction as you did in Step 1.
  3. Cut out the notecards by cutting along each horizontal and vertical dotted line
To print: Ctrl+PPrint as a list

9 notecards = 3 pages (4 cards per page)

Viewing:

Topic 2.4

front 1

What is the difference between primary and secondary research?

back 1

primary research is infomration gathered first hand from an original course

secondary research is information gathered second hand or has an interpretaion from original information

front 2

Lists 3 primary sources

back 2

focus groups, interviews, online surveys , questionnaries, original video, footage, photos

front 3

List 3 secondary sources

back 3

books and journals, internet sites, research magazines and newspapaer articles, television, government reports, other firms product

front 4

What are the advantages of primary research?

back 4

Typically more reliable, accurate and up to date

front 5

What are the disadvantages of primary resarch?

back 5

more expensive to collect, takes more time to collect so might delay timescale, can be misleading if smale size is too small for audience scale, questions nee dto be worded carefully and checked to avoid bias

front 6

What are the advantages of secondary research?

back 6

Quicker and less costly to collect an analyse

front 7

What are the disadvantages of secondary research?

back 7

Can be biased so must be verified for accurany against other sources, maybe out of date, may be too broad or too specific

front 8

What is qualitative information? Give an example

back 8

data is informative, includes thoughts, ideas and feelings, eg. free text answers why they liked a film

front 9

What is quantative information? Give an example

back 9

based on numbers and statistics eg, 90% of teenagers have a msart phone