front 1 What are the client requirements? | back 1 What the client wants. Decisions they have made about their media product, timescale and target audience. |
front 2 Why do you need to understand the client requirements? | back 2 If you don't creatively meet them your work wont be fit for purpose |
front 3 What are the 3 purposes of the client requirements? | back 3 Provides the media developer with outline information and any constraints for the project Make a clear statement of what needs to be produced but not how to produce it Identify the intention for the product and what the client hopes to achieve |
front 4 Name a key element of the client requirements | back 4 Type of product, purpose, target audience, client ethos, content, genre, style, theme, timescale, constraints, house style |
front 5 What does the type of product entail? Give an example | back 5 the format required, eg. digital graphic, audio and video |
front 6 What does the purpose entail? | back 6 whether the product should advertise, promote, entertain, educate, inform or influence |
front 7 What does the target audience entail? Give an example | back 7 think about who, what, where and when. eg. age group, gender, interest and lifestyle |
front 8 Give an example of the client ethos | back 8 quality, cost range, pricing, branding |
front 9 What is the content? | back 9 depends on the type of product |
front 10 What does the genre entail? Give an example | back 10 whether modern, retro, contemporary or specific to a style. eg. drama, horror, film noir, fashion, documentary |
front 11 What does the style entail? | back 11 the visual or audio style relating to the content, genre and client ideas |
front 12 What does the theme entail? Give and example | back 12 the central idea that everything connects back to eg. family, environmental, pride, "who you are" and "what you stand for" |
front 13 What does the timescale entail? | back 13 how long something will take to produce-related to when it is needed-either a milestone or a part in the final delivery |
front 14 What do the constraints entail? | back 14 timescale and budget |
front 15 What does the house style entail? Give an example | back 15 characteristics of a media product that are consistent with an organisation. eg. colour schemes, fonts, logos and their visual identity, etc. |
front 16 What are the client brief formats? | back 16 commission, formal, informal, meeting/discussion, negotiated, written |
front 17 What is commission? | back 17 a legal agreement that confirms what is needed, by whom and by when |
front 18 What is a formal client brief format? | back 18 a detailed written brief |
front 19 What is an informal client brief format? | back 19 a verbal conversation or a simple outline document |
front 20 What is a meeting/discussion? | back 20 a verbal method of explaining what is wanted using an informal process. It may generate written conformation of what was agreed |
front 21 What is a negotiated client brief format? | back 21 a two way discussion with the aim to reach an agreed solution |
front 22 What is a written client brief format? | back 22 a formal document that confirms what is wanted and by when, it includes all relevant information |
front 23 Can a client brief format take place more than once? | back 23 Yes, further information and clarification can be done to remove any problems, gather more detail and answer questions. This can be in the format of a discussion or an email aswell |