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Instructions for Side by Side Printing
  1. Print the notecards
  2. Fold each page in half along the solid vertical line
  3. Cut out the notecards by cutting along each horizontal dotted line
  4. Optional: Glue, tape or staple the ends of each notecard together
  1. Verify Front of pages is selected for Viewing and print the front of the notecards
  2. Select Back of pages for Viewing and print the back of the notecards
    NOTE: Since the back of the pages are printed in reverse order (last page is printed first), keep the pages in the same order as they were after Step 1. Also, be sure to feed the pages in the same direction as you did in Step 1.
  3. Cut out the notecards by cutting along each horizontal and vertical dotted line
Print these notecards...Print as a list

23 notecards = 6 pages (4 cards per page)

Viewing:

Topic 2.2

front 1

What are the client requirements?

back 1

What the client wants. Decisions they have made about their media product, timescale and target audience.

front 2

Why do you need to understand the client requirements?

back 2

If you don't creatively meet them your work wont be fit for purpose

front 3

What are the 3 purposes of the client requirements?

back 3

Provides the media developer with outline information and any constraints for the project

Make a clear statement of what needs to be produced but not how to produce it

Identify the intention for the product and what the client hopes to achieve

front 4

Name a key element of the client requirements

back 4

Type of product, purpose, target audience, client ethos, content, genre, style, theme, timescale, constraints, house style

front 5

What does the type of product entail? Give an example

back 5

the format required, eg. digital graphic, audio and video

front 6

What does the purpose entail?

back 6

whether the product should advertise, promote, entertain, educate, inform or influence

front 7

What does the target audience entail? Give an example

back 7

think about who, what, where and when. eg. age group, gender, interest and lifestyle

front 8

Give an example of the client ethos

back 8

quality, cost range, pricing, branding

front 9

What is the content?

back 9

depends on the type of product

front 10

What does the genre entail? Give an example

back 10

whether modern, retro, contemporary or specific to a style. eg. drama, horror, film noir, fashion, documentary

front 11

What does the style entail?

back 11

the visual or audio style relating to the content, genre and client ideas

front 12

What does the theme entail? Give and example

back 12

the central idea that everything connects back to

eg. family, environmental, pride, "who you are" and "what you stand for"

front 13

What does the timescale entail?

back 13

how long something will take to produce-related to when it is needed-either a milestone or a part in the final delivery

front 14

What do the constraints entail?

back 14

timescale and budget

front 15

What does the house style entail? Give an example

back 15

characteristics of a media product that are consistent with an organisation. eg. colour schemes, fonts, logos and their visual identity, etc.

front 16

What are the client brief formats?

back 16

commission, formal, informal, meeting/discussion, negotiated, written

front 17

What is commission?

back 17

a legal agreement that confirms what is needed, by whom and by when

front 18

What is a formal client brief format?

back 18

a detailed written brief

front 19

What is an informal client brief format?

back 19

a verbal conversation or a simple outline document

front 20

What is a meeting/discussion?

back 20

a verbal method of explaining what is wanted using an informal process. It may generate written conformation of what was agreed

front 21

What is a negotiated client brief format?

back 21

a two way discussion with the aim to reach an agreed solution

front 22

What is a written client brief format?

back 22

a formal document that confirms what is wanted and by when, it includes all relevant information

front 23

Can a client brief format take place more than once?

back 23

Yes, further information and clarification can be done to remove any problems, gather more detail and answer questions. This can be in the format of a discussion or an email aswell