Marketing vocab quiz Flashcards


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created 3 months ago by Addiandschool
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1

Customer Relationship Management (CRM) (277)

Involves finding customers and keeping them satisfied.

2

Call report (280)

A written report that documents a sales representative’s visit with a customer.

3

Sales quota (281)

A dollar or unit sales goal set for the sales staff to achieve in a specified period of time.

4

Personal selling (285)

Any form of direct contact between a salesperson and a customer.

5

Organizational selling (285)

Involves sales exchanges that occur between two or more companies or business groups.

6

Cold call (285)

They will visit without an appointment.

7

Telemarketing (286)

Telephone solicitation to make a sale.

8

Extensive decision making (287

Used when there has been little or no previous experience with an item.

9

Limited decision making (287)

Used when a person buys goods and services that he or she has purchased before but not regularly.

10

Routine decision making (288)

Used when a person needs little information about a product that he or she is buying.

11

Solidity (278)

To make strong or united.

12

Interface (279)

To join by means of a computer and any other entity, such as a printer or human operator.

13

Pre-sold (285)

Refers to sales that are due to promotional efforts before a customer comes to a store.

14

Perquisites (289)

When salespeople are given car allowances and expense accounts.