PROSPECTING
Process of identifying potential customers. L
WARM PROSPECTS
Sphere of influence. T
COLD PROSPECTS
Potential clients and customers not in your sphere of influence. B
TARGET MARKET
Defined group of properties or individuals with similarities. P
FARM AREA
Geographic target market. F
FSBOs
Properties that the owner has not listed with a real estate broker. H
TRANSACTIONAL EMAIL MESSAGES
Emails sent as part of an ongoing commercial transaction. R
PROSPECTING STRATEGY
Activities you will use to contact prospective clients and customers. M
DIRECT MARKETING
Making phone calls and mailing or emailing promotional materials
directly to potential customers as opposed to through mass
media. C
TELEMARKETING
Direct marketing that uses the telephone to reach potential customers. Q
JUNK MAIL
Unwanted flyers, brochures, and other marketing pieces. I
EZINE
Periodic publication distributed by email or posted on a website. E
EXPIRED LISTING
Property that did not sell during the specified period with the
listing
broker. D
PERSONAL SELLING
Any form of direct communication (usually face-to-face) between a
salesperson and a customer. K
FLOOR TIME
Set hours a sales associate must be in the brokerage office to answer
incoming phone calls and handle inquiries from walk-ins. G
NETWORKING
Practice of making contact and exchanging information with other
people
of groups. J
SOCIAL MEDIA
Any form of online publication or presence that allows end users to
engage in multi-directional, online conversations. O
BLOG
Personal, online diary or journal. A
TWEETS
Micro blogs. S
REFERRAL
Recommendation. N