Comm Final Review Flashcards

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Half your audience will be female, so avoid sexist language.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Proper tone of a communication is not a product of successful audience recognition.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

You should factor in your audience’s unique traits when determining the most effective way to communicate.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

When writing to multiple audiences on Web sites, you can use glossaries and extended definitions to clarify technical words.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

We live in a global world. Coca Cola, for example, generates 58 percent of its income from outside the United States.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

When technical communicators write reports that will be translated, they must be sure their readers will be able to distinguish between nouns and verbs.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Creators of products, images or inventions are protected by intellectual property rights.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Failure to consider ethics can result in dissatisfied customers, lost sales or loss of goodwill.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Types of intellectual property include copyrights and trademarks.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

The Sarbanes-Oxley Act was passed by Congress in response to ethical issues in corporate accounting practices.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Ethical issues, like legal issues, can be answered easily by reading related laws

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Employees should follow company Internet policies only during work hours.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

You should assume information is covered under copyright law unless proven otherwise.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Never consult colleagues regarding an ethics situation.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

When writing or speaking hold yourself responsible for how well the audience understands the message.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Short-term benefits are an important consideration in ethics situations.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

A document you write should be legal, practical, and ethical, which are three separate and unrelated issues.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Using visual aids helps to clarify complex information.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Because the use of color in visual aids rarely goes out of style, you should use one that is in fashion today.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

You can specify and quantify with a 3-D graphic.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Tables should be numbered in order of presentation.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

A Gantt chart depicts a chronological history of an activity.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

It is impossible to modify downloaded graphics.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Professionally, you will need to use argument and persuasion daily.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

The “rhetorical triangle” consists of the three traditional methods of argument and persuasion.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

You have three to five seconds to grab your reader’s attention in a sales letter, persuasive e-mail message, or speech.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

If you focus on an irrelevant issue to draw attention from a central issue, it is called a “red herring.”

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Ethos translates as ethics.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

In a corporate environment, you must persuade your audience not only logically but also ethically.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

It is illogical to say that all marketing experts believe brochures are effective.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Using a catchy phrase is a good idea for a flier.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Every time you communicate orally, you reflect something about yourself and your company.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

There are four types of formal oral presentations discussed in the textbook.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

Visual aids always enhance a presentation.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

One of the most powerful oral communication tools is visual.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

When creating a PowerPoint presentation, avoid using red or green text.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

If you are confronted with a challenge during your presentation, put it off until later so it does not distract from your presentation

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

An extemporaneous speech is one you are asked to give even though you were not formally prepared to give it.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

A memorized speech is the least effective type of oral presentation.

TRUE/FALSE. Write ‘T’ if the statement is true and “F” if the statement is false.

One type of formal oral presentation is a manuscript speech.

The definition of a technical term usually includes its type and distinguishing characteristics, but it can also include

A) descriptions.

B) examples.

C) procedures.

D) All of these answers are correct.

When writing a letter or memo, it is best to explain the benefit of the memo to the reader

A) in the middle portion of the material.

B) after an introductory paragraph.

C) in the first paragraph or in the conclusion.

D) wherever the information fits logically in the memo or letter

The best way to personalize correspondence is through the use of pronouns. When using the pronouns “you” and “your,” the focus is on

A) the ego.

B) the team.

C) the staff.

D) the reader.

Appealing to a diverse audience is important because

A) diversity is good for business.

B) diversity is protected by law.

C) most cultures share the same values and understanding.

D) All of these answers are correct.

E) A and B

Remember that translations may take up more or less space. The word count of a report written in English will expand more than ________ when translated into some European languages.

A) 20 percent

B) 40 percent

C) 25 percent

D) 30 percent

The world is changing. S&P 500 companies report international sales at

A) 50 percent

B) 22 percent

C) 60 percent

D) 83 percent

Multilingual reports create unique communication challenges, which include

A) ensuring that each version has identical content.

B) ensuring that each language version is identical "in readability."

C) ensuring that the tone and style are consistent in the translated version.

D) ensuring that the versions are tested for accuracy and usability.

E) All of these answers are correct.

If you are writing for a lay audience and must clarify a term, you can provide a sentence definition that includes

A) the term, type, and distinguishing characteristics.

B) acronyms and abbreviations.

C) examples.

D) procedures and descriptions.

Correspondence geared to ________ readers will not contain extended definitions.

A) lay

B) multiple

C) high-tech

D) low-tech

When writing an e-mail to multiple audience readers, you may

A) define your terms parenthetically within the text.

B) define your terms in a glossary.

C) define your terms as a footnote.

D) Don’t define terms in this type of correspondence.

E) A and B

________ audiences might include your co-workers in other departments, your supervisors, and colleagues who work for other companies.

A) Lay

B) Low-tech

C) High-tech

D) SME’s

Diversity includes

A) gender

B) race

C) religion

D) All of these answers are correct.

E) A and B

Multiculturalism requires employers to recognize that

A) nearly 20 percent of the population speaks a language other than English at home.

B) by 2050, Hispanics will represent nearly half of the United States’ population.

C) Hispanics number 48.4 million in the United States.

D) All of these answers are correct.

E) A and C

Three important things to consider when faced with a question of ethics are where the action takes place, whether the person in question holds a position of power, and

A) if there is a company policy regarding the issue.

B) the amount of damage the action could cause.

C) the importance of the people involved.

D) whether criminal or civil actions are at stake.

Business product communication should cover liabilities, practical issues, and

A) ensure transparency.

B) customer welfare issues.

C) possible negligence.

D) All of these answers are correct.

Boilerplate content includes

A) graphics and text from Web sites.

B) out of date copyrighted items.

C) existing copies of past company writings.

D) None of these answers is correct

To keep an audience safe from potential product dangers, writers should

A) provide clear instructions for product use.

B) ensure that warnings are clearly stated.

C) condense hazard language to not cause alarm.

D) avoid illustrations and color in the text.

E) A and B

The United States’ international copyright laws protect

A) every element on a Web page.

B) text, graphics, and HTML only.

C) procedures, systems, or methods of operation.

D) All of these answers are correct.

E) A and B only

When confronted with an ethical challenge,

A) define the problem.

B) consider the big picture.

C) let it work itself out.

D) All of these answers are correct.

E) A and B only

Keeping excellence and ethical behavior in the workplace includes

A) simple, direct expression of ideas.

B) respect for the work of colleagues.

C) satisfying the audience’s need for information.

D) All of these answers is correct.

E) A and B

Use of visual aids will not help you achieve _______

A) cosmetic appeal.

B) subjective writing.

C) conciseness.

D) clarity.

Graphics assist readers in seeing all but one of the following:

A) trends

B) facts and figures

C) style

D) percentages

E) comparisons between like components

Rules for effective use of graphics do not include one of the following:

A) appropriately locate graphics

B) use a graphic to add to text

C) do not integrate a graphic with text

D) use a graphic to communicate important information that could not be conveyed easily with a paragraph

Graphics can be

A) photographed.

B) hand drawn.

C) computer generated.

D) All of these answers are correct.

________ are most effective for presenting numbers, dates, and columns of figures.

A) Tables

B) Organizational charts

C) Figures

D) Schematics

________ reveal relationships between sets of figures.

A) Combination charts

B) Topographical charts

C) Gantt charts

D) Line charts

________ show a chronological sequence of activities.

A) Combination charts

B) Pie charts

C) Flow charts

D) Topographical charts

Which of the following statements is true for using schematics?

A) They use symbols familiar to highly technical readers.

B) They show relationships among the parts of something, such as electrical circuits.

C) They are useful for presenting abstract information in technical fields.

D) All of these answers are correct.

Geologic maps show

A) heat ranges.

B) terrain contours.

C) mountains.

D) All of these answers are correct.

E) A and B

By creating your own graphic, you

A) have more control over the final product.

B) can avoid infringement of copyright laws.

C) can design it to meet your needs.

D) All of these answers are correct.

Renderings and virtual reality views are examples of ________

A) combination drawings.

B) CAD drawings.

C) line drawings.

D) icons.

A(n) ________ adds interest and distinguishes two sets of figures by depicting them differently.

A) organizational chart

B) Gantt chart

C) line chart

D) combination chart

Charts that show either vertical or horizontal bars are called ________

A) bar charts.

B) combination charts.

C) pictographs.

D) line charts.

Types of figures include which of the following:

A) bar charts

B) line drawings

C) organizational charts

D) All of these answers are correct.

E) A and B

Exploded views and cutaway views are examples seen in ________

A) line drawings.

B) grouped bar charts.

C) flowcharts.

D) pictographs.

When you use the ARGU approach to organizing documents, the “A” stands for

A) argument.

B) accountability.

C) assertions.

D) arouse involvement.

Which of the following is not true about a brochure?

A) It can create awareness of a company.

B) It can change negative attitudes.

C) It can increase market share of a product.

D) It can increase understanding of a product or service.

E) All of these answers are correct.

To create your flier, you should avoid doing one of the following:

A) increase font size

B) use color

C) have unlimited text

D) use a title

E) use graphics

A typical title page in a brochure omits ______

A) a visual presentation of the topic.

B) the product or service name.

C) contact information.

D) prices.

On the back panel of the brochure, consider excluding

A) coupons.

B) highlights of the topic.

C) mailing information.

D) detailed analysis of uses of the product or service.

E) location.

When writing a persuasive document, it is a good idea to first consider

A) content organization.

B) goals.

C) audience.

D) B and C

A flier should make ________ key point(s).

A) two

B) one

C) three

D) four

________ market services and products.

A) Sales letters

B) Complaint letters

C) None of these answers is correct.

D) A and B

Is the following sentence an example of a logical fallacy: “Either all employees must come to work on time, or they will be fired”?

A) yes

B) no

One way in which dishonest appeals are made in communication is through inaccurate graphics.

A) yes

B) no

Which of the following is not a way to gain your reader’s attention in the beginning of a persuasive communication?

A) Start with a question.

B) Use an anecdote.

C) Motivate the reader to action.

D) Use facts and figures.

E) Start with a quotation.

One way to improve the design of a brochure is

A) to use bullets for key points.

B) to apply the ARGU method.

C) to keep text within one panel.

D) to keep it to one page only.

Visual aids include

A) flip charts.

B) white boards.

C) DVDs.

D) chalkboards.

E) All of these answers are correct.

In a monster.com poll, people were asked, “What is your biggest career-related phobia?” What percentage of people responded that giving a speech or presentation was their biggest career-related phobia?

A) 32%

B) 11%

C) 42%

D) 15%

Web conferencing has gained in popularity because of

A) the need to communicate information quickly.

B) the time required to travel.

C) the need to complete projects quickly.

D) the rising cost of airline tickets.

E) All of these answers are correct.

When making a presentation, which of the following should you avoid?

A) standing woodenly

B) folding your arms stiffly across your body

C) taking long pauses during the speech

D) All of these answers are correct.

E) A and B only

Transitional words can help your audience follow your speech. If you wanted to use words for emphasis, which of the following would you select?

A) consequently, therefore, to sum up

B) that is, in other words, more commonly called

C) clearly, in fact, more importantly

D) because, since, therefore

E) instead, yet, however

When you do not want to write out your entire speech, there are other ways to have information available. Which of the following are useful to the speaker at the podium?

A) note cards

B) manuscript

C) detailed outline

D) A and C

During a presentation,

A) nonverbal communication is important.

B) verbal communication is important.

C) your appearance and attitude are important.

D) All of these answers are correct.

E) A and B

Some barriers to active listening include ______

A) maintaining preconceived notions about a topic.

B) making eye contact with the speaker.

C) multitasking during meetings.

D) All of these answers are correct.

E) A and C

Which of the following enhance your presentation?

A) practicing with equipment you might use

B) preparing for conflicts

C) using hand gestures

D) moving appropriately

E) All of these answers are correct.

Which of the following is not a benefit of using PowerPoint for your presentation?

A) It allows for adding and deleting slides.

B) It allows for different auto layouts and design templates.

C) It allows you to return to a prior slide, perhaps to answer a question.

D) It eliminates the need for handouts.

In the discussion section of your formal presentation,

A) organize by any of the ways noted in the textbook.

B) organize your content according to argument/persuasion.

C) organize your content according to comparison/contrast.

D) organize your content according to problem/solution.

Which of the following is not a benefit of using Prezi for your presentation?

A) It can be difficult to learn.

B) It is animated and entertaining.

C) It offers flexibility for customizing.

D) It is portable and good for large audiences.

Eye contact is important when giving a presentation. However,

A) it is not expected when you speak to a large audience.

B) it is more difficult when you speak to a larger audience.

During the prewriting phase of your presentation, you should

A) consider the purpose.

B) gather information.

C) recognize the audience.

D) All of these answers are correct.

During the third part of the communication process, when you perfect your presentation, you should

A) prepare your note cards.

B) develop visual aids.

C) tabulate results of questionnaires you may have developed.

D) consider aspects of style and delivery.

When planning a videoconference, which of the following should you avoid?

A) Promoting multiple side conversations.

B) Introducing all participants.

C) Talking quickly to save time.

D) Directing questions to specific individuals.