adage

a wise old saying, proverb

There is much truth in the old adage about fools and their money.

clarity

clearness in thought or expression

Clarity of expression depends on use of exactly the right words in precisely the right way.

florid

very flowery in style, ornate; tinged with red, ruddy; marked by emotional fervor

Try not to use so many adjectives when you write; your prose is too florid.

fluid