1.2 job roles in the media industry
What is a creative role?
CREATIVE ROLE
someone who generates and develop ideas – they are often artistic in their work
what does an animator do?
CREATIVE ROLE
use digital animation or clay models – they make step by step alterations to show intended movements which they then capture on camera
what does a content creator do?
CREATIVE ROLE
may work on many different products eg interactive media / websites / digital graphics
what does a copy writer do?
CREATIVE ROLE
write text-based material for use in media products like advertisements and information products
what does a graphic designer do?
CREATIVE ROLE
create print and web graphics – work from a client brief with a specified purpose and size. (uses Photoshop & Illustrator software)
what does a illustrator/graphic artist do?
CREATIVE ROLE
creates digital visual art with a graphics tablet e.g. visual identity, 2D/3D character . (work is used by a graphic designer)
what does a photographer do?
CREATIVE ROLE
creates images with a camera, understands technical settings/composition taking photographs (work may be used by a graphic designer)
what does a script writer do?
CREATIVE ROLE
tell stories in mediums like radio plays, TV series, films, video adverts
what does a web designer do?
CREATIVE ROLE
create websites to meet a client brief.
what is a technical role?
they use equipment to capture media content or edit material into products using computers and software
what does a camera operator do?
TECHNICAL ROLE
skilled at using a video camera to record footage. They liaise with the director on what is wanted.
what does a games programmer/developer do?
TECHNICAL ROLE
create and test a playable game using game development software / computer programming
what does a sound editor do?
TECHNICAL ROLE
process and edit sounds on a computer system using audio editing software to create the final required sound sequence
what does a audio technician do?
TECHNICAL ROLE
supports a sound engineer by setting up equipment and monitors, adjusts and enhances live audio as part of a recording or broadcast.
what does a video editor do?
TECHNICAL ROLE
process and edit video footage on a computer system using video editing software to create the final required video sequence
what does a web developer do?
TECHNICAL ROLE
create and test physical web pages and overall website using a computer system and software
what is a senior role?
tend to be managers who take charge of different production processes
what does a campaign manager do?
SENIOR ROLE
work on marketing campaigns – they decide what forms of media will be used and the overall timescale for publication. They often issue commissions to a team of creative people for products like printed adverts, billboards, TV or radio adverts
what does a creative director do?
SENIOR ROLE
sometimes known as design directors – have an overarching responsibility for the style of work that is produced.
what does a director do?
SENIOR ROLE
the person who directs the entire film making process.
what does a editor do?
SENIOR ROLE
print publication editors edit the work of print journalists deciding which stories will be printed and on what page
what does a production manager do?
SENIOR ROLE
print publication editors edit the work of print journalists deciding which stories will be printed and on what page
What is pre-production?
planning stage for a media product e.g. script, storyboard, visualisation diagram
What is production?
content material is created for a media product e.g. photography, recording video, recording audio
What is post production?
editing the content material to create the final product using a computer system and software