Bandura, Ross, and Ross (1961): Bobo Doll Experiment
Aim
To demonstrate learning can occur through observation of role models (Social Cognitive Theory).
Method
Lab experiment using 72 children; half boys, half girls, ages 3-6
Procedures
Participants were divided into three groups based on aggression evaluations from the parents and teachers prior to the experiment
Participants were then taken into a room with a bobo doll and other toys where they were observed for 20 minutes
Results
Participants who observed the aggressive model showed significantly more aggression; both physically and verbally
Conclusion
Learning can be indirect and new behaviors can be learned by simply observing them; supports the social cognitive theory.