Barry and Katz (1967): culture and conformity
Aim
to investigate whether cultural differences affect conformity
Method
Quasi-Experiment using three different cultural groups
Purpose
Researchers used three distinctly different cultures
Using a variation of the Asch paradigm, conformity was measured by the distance between the participants answer and the correct one
Results
Temne participants have high conformity rates
Inuit participants have low conformity rates
Conclusion
Difference in conformity is due to different cultural norms
Collectivists are more likely to conform while individualist are less likely to conform