front 1 Show rooming is associated with which of the following new consumer capabilities? | back 1 Consumers can use the Internet as a powerful information and purchasing aid |
front 2 _________ combined with affordability determines the product's value proposition. | back 2 Acceptability |
front 3 Sites such as Bizrate.com, Shopping.com, and PriceGrabber.com, and Opinions.com and Yelp.com, which let customers share information about their product and service experiences with others, reflect an increase in customer ________. | back 3 Empowerment |
front 4 BMW is ______ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for delivery | back 4 Personalizing |