front 1 As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
| back 1 D |
front 2 As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
| back 2 D |
front 3 The heart of the internal records system is the ________.
| back 3 C |
front 4 The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.
| back 4 E |
front 5 By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment, TaylorMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________.
| back 5 A |
front 6 Companies can practice targeted marketing by using ________–records of Web site usage stored on personal browsers.
| back 6 C |
front 7 The internal records system supplies results data, but the marketing intelligence system supplies ________ data.
| back 7 D |
front 8 A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
| back 8 D |
front 9 A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?
| back 9 B |
front 10 A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
| back 10 C |
front 11 When gathering marketing intelligence, companies often use the 2000 U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of 281+ million people. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?
| back 11 B |
front 12 When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
| back 12 E |
front 13 Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a(n) ________.
| back 13 E |
front 14 The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.
| back 14 B |
front 15 A ________ is "unpredictable, short-lived, and without social, economic, and political significance."
| back 15 A |
front 16 A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
| back 16 C |
front 17 A ________ is a "large social, economic, political, and technological change that is slow to
| back 17 D |
front 18 Which of the following is true about trends in worldwide population growth?
| back 18 E |
front 19 A growing population does not mean growing markets unless ________.
| back 19 C |
front 20 In the U.S., people born between the years ________ are called boomers.
| back 20 B |
front 21 Firms find "reverse innovation" advantage by ________.
| back 21 C |
front 22 ________ refer to groups of individuals who are born during the same time period and travel through life together.
| back 22 A |
front 23 According to the 2000 Census, which of the following is the largest group in the United States?
| back 23 A |
front 24 The three largest subgroups of the Hispanics in the U.S. are ________, ________, and ________.
| back 24 C |
front 25 Which of the following is true about the growth of the Hispanic population in the U.S.?
| back 25 E |
front 26 The traditional household consists of ________.
| back 26 A |
front 27 By 2010, projections indicate that the largest category of households will be composed of ________.
| back 27 A |
front 28 Which of the following is likely to occur during economic downturns?
| back 28 D |
front 29 Which of the following economies provide limited opportunities to international marketers to develop product sales?
| back 29 B |
front 30 In response to the U.S. income distribution trend toward ________, Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the economy Levi Strauss Signature line to mass-market retailers.
| back 30 E |
front 31 In the U.S., consumer expenditures on homes and big ticket items tend to slacken during recessions because ________.
| back 31 C |
front 32 Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television, etc?
| back 32 C |
front 33 Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.
| back 33 B |
front 34 People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.
| back 34 D |
front 35 People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well.
| back 35 A |
front 36 People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.
| back 36 C |
front 37 ________ beliefs and values are passed from parents to children and reinforced by social institutions—schools, churches, businesses, and governments; they are very difficult to change.
| back 37 D |
front 38 Which of the following would be the best illustration of a secondary belief or value?
| back 38 D |
front 39 Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.
| back 39 D |
front 40 Which of the following is the largest contributor to global warming, contributing almost a quarter of the carbon dioxide in the environment?
| back 40 C |
front 41 Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions?
| back 41 A |
front 42 Firms whose products require ________ resources—oil, coal, platinum, zinc, silver—face substantial cost increases as depletion approaches.
| back 42 D |
front 43 Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
| back 43 A |
front 44 When a company is said to have engaged in "greenwashing," it means that ________.
| back 44 D |
front 45 Which of the following consumer environmental segments cares a great deal about the environment, but doesn't seem to have the knowledge or resources to take action?
| back 45 E |
front 46 The consumer environmental segment termed ________ holds the view that the environment is not a huge concern and that business and industry is doing its part to help. This may explain why they don't feel the need to take action themselves—even as they cite lots of barriers to doing so. They are also the largest consumer environmental segment.
| back 46 B |
front 47 The consumer environmental segment termed ________ claims to be knowledgeable about environmental issues, but does not express pro-green attitudes or behaviors. Indeed, it is practically hostile toward pro-environmental ideas. This segment has chosen to reject prevailing notions about environmental protection and may even be viewed as a potential threat to green initiatives.
| back 47 C |
front 48 Which of the following is true about the technology trends that marketers should monitor?
| back 48 D |
front 49 Mandatory recycling laws have boosted the recycling industry and launched dozens of new companies making new products from recycled materials. Which of the following most closely resembles the situation discussed above?
| back 49 D |
front 50 An unintended effect of business legislation is ________.
| back 50 E |
front 51 An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.
| back 51 B |
front 52 Companies can prepare as many as ________ different types of demand estimates.
| back 52 D |
front 53 The demand estimates of an organization comprise of five space levels. They are world, country, region, territory, and ________.
| back 53 C |
front 54 The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.
| back 54 B |
front 55 The ________ market is the part of the qualified available market the company decides to pursue.
| back 55 C |
front 56 The ________ market is the set of consumers who are buying the company's product.
| back 56 D |
front 57 When the government of any country restricts the sale of a particular commodity to certain groups—for example, restricting sales of alcohol to individuals above the age of 21—the eligible consumers who have income, interest, access and qualification constitute the ________.
| back 57 E |
front 58 Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ for this product.
| back 58 A |
front 59 ________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
| back 59 C |
front 60 With an increase in marketing expenditure, market demand ________.
| back 60 C |
front 61 The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.
| back 61 C |
front 62 The distance between the market minimum and the market potential shows the overall ________.
| back 62 A |
front 63 A low market-penetration index indicates ________.
| back 63 B |
front 64 Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.
| back 64 C |
front 65 A company can expect to expand its market share to a large extent when ________.
| back 65 B |
front 66 During recession, the market demand curve which is a function of marketing expenditure ________.
| back 66 D |
front 67 The sales goal set for a product line, company division, or sales representative of an organization is called ________.
| back 67 C |
front 68 A ________ is a conservative estimate of the expected volume of sales, primarily for making
| back 68 A |
front 69 ________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
| back 69 E |
front 70 ________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period.
| back 70 C |
front 71 ________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.
| back 71 D |
front 72 A company's sales potential would be equal to market potential if ________.
| back 72 E |
front 73 ________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.
| back 73 E |
front 74 Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes.
| back 74 D |
front 75 The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.
| back 75 C |
front 76 An efficient method of estimating area market potentials makes use of the ________, developed by the U.S. Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.
| back 76 E |
front 77 Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?
| back 77 E |
front 78 Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?
| back 78 B |
front 79 Suppose Concrete Express, a cement manufacturing firm, finds that its sales have increased by 3 percent this year, while industry sales have increased by 5 percent. This implies that ________.
| back 79 B |
front 80 For which of the following categories of products will demand forecasting be easiest?
| back 80 C |
front 81 Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of woman health drinks into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?
| back 81 C |
front 82 Timeseries analysis method of forecasting sales breaks past time series into four components- trend, cycle, seasonal, and ________.
| back 82 C |
front 83 ________ projects the next period's sales by combining an average of past sales and the most recent sales, giving more weight to the latter.
| back 83 E |
front 84 ________ measures the impact of a set of causal factors (such as income, marketing expenditures, and price) on the sales level.
| back 84 B |
front 85 The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.
| back 85 C |
front 86 Marketers have little information about how consumption patterns vary across and within countries.
| back 86 false |
front 87 Companies with superior information enjoy a competitive advantage.
| back 87 true |
front 88 Many firms use the Internet and extranets to improve the speed, accuracy, and efficiency of the order-to-payment cycle.
| back 88 true |
front 89 Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.
| back 89 true |
front 90 Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.
| back 90 false |
front 91 Competitive intelligence gathering is inherently illegal and unethical.
| back 91 false |
front 92 If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.
| back 92 true |
front 93 One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.
| back 93 true |
front 94 The competitive intelligence function works best when it is closely coordinated with the decision-making process.
| back 94 true |
front 95 A fad is more predictable and durable than a trend.
| back 95 false |
front 96 A new market opportunity generally guarantees success, if the new product is technically feasible.
| back 96 false |
front 97 Demographic developments are often unpredictable.
| back 97 false |
front 98 Population growth is highest in countries and communities that can least afford it.
| back 98 true |
front 99 There is a global trend toward an aging population.
| back 99 true |
front 100 The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.
| back 100 true |
front 101 Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.
| back 101 false |
front 102 Consumers belonging to the same ethnic group have identical tastes and preferences.
| back 102 false |
front 103 Of all illiterate adults in the world, two-thirds are women.
| back 103 true |
front 104 Households comprising of single, separated, widowed, and divorced individuals generally demand larger apartments, and expensive appliances, furniture, and furnishings.
| back 104 false |
front 105 The available purchasing power in an economy depends on current income, prices, savings, debt, and credit availability.
| back 105 true |
front 106 Industrial economies provide limited marketing opportunities for luxurious goods.
| back 106 false |
front 107 Markets with a segment of very wealthy consumers, but high income disparity, present few opportunities to marketers.
| back 107 false |
front 108 Business has responded to increased awareness of nature's fragility and finiteness by producing wider varieties of camping, hiking, boating, and fishing gear such as boots, tents, backpacks, and accessories.
| back 108 true |
front 109 Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.
| back 109 false |
front 110 Environmental regulations enforced by the government adversely affect automobile and steel manufacturing companies.
| back 110 true |
front 111 Corporate environmentalism recognizes the need to integrate environmental issues into the firm's strategic plans.
| back 111 true |
front 112 Firms that can develop substitute materials for finite nonrenewable resources have an excellent opportunity.
| back 112 true |
front 113 The time between introduction of products and peak production is shrinking.
| back 113 true |
front 114 A growing portion of U.S. R&D expenditures goes to the development as opposed to the research side.
| back 114 true |
front 115 Regulation of technological changes has been relaxed by the U.S. government over recent years.
| back 115 false |
front 116 Environmental laws imposed by the government may at times create new business opportunities.
| back 116 true |
front 117 Demand estimates prepared by companies are based on four different time periods.
| back 117 false |
front 118 The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.
| back 118 false |
front 119 Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
| back 119 true |
front 120 An expansible market is unlikely to be affected by the level of industry marketing expenditures.
| back 120 false |
front 121 The market forecast shows expected market demand, not maximum market demand.
| back 121 true |
front 122 Companies assume that the lower the product-penetration percentage, the lower will be the market potential.
| back 122 false |
front 123 In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast.
| back 123 false |
front 124 Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.
| back 124 true |
front 125 Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.
| back 125 true |