front 1 The Importance of Market Research | back 1
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front 2 Understanding Your Target Audience | back 2
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front 3
| back 3 Creating a Business Plan |
front 4 The Small Business Administration (SBA), for instance, provides a format that includes the following eight (8) sections: | back 4
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front 5
| back 5 Executive summary: |
front 6 This is where you detail what your business offers, its competitive advantages, and your strengths as a business. | back 6 Company description: |
front 7
| back 7 Market analysis: |
front 8
| back 8 Organization and management: |
front 9
| back 9 Service or product line: |
front 10 Detail your marketing strategy and how this will reach your customers and drive return on investment. | back 10 Marketing and sales: |
front 11
| back 11 Funding request: |
front 12 This section shows the five-year financial outlook for your company and ties these to your request for capital. 3
| back 12 Financial projections: |
front 13 Setting Goals and Strategies | back 13
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front 14 Financial Projections and Budgeting | back 14
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front 15
| back 15 Legal Requirements |
front 16 Businesses may consider the following structures in which to operate:
| back 16
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front 17
| back 17 Registering Your Business |
front 18
| back 18 Understanding Permits and Licenses |
front 19
| back 19 Exploring Funding Options |
front 20 Self-Funding vs. External Funding | back 20
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front 21
| back 21 Bootstrapping |
front 22
| back 22 External funding |
front 23 Grant and Loan Opportunities | back 23
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front 24 Crafting a Marketing Strategy | back 24
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front 25 Branding Your Business | back 25
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front 26 Digital Marketing and Social Media | back 26
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front 27 Managing and Growing Your Business | back 27
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front 28 Hiring and Training Staff | back 28
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front 29 ü Scaling Your Business
| back 29
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front 30 Boost margins by cutting costs. | back 30 New processes: |
front 31 Connect with customer in powerful ways to help increase retention. | back 31 New experiences: |
front 32 Provide advancements to your existing product or service. | back 32 New features: |
front 33 Expand into new markets, or find markets where your product addresses a different need. | back 33 New customers: |
front 34 Offer a new product. | back 34 New offerings: |
front 35 Utilize new business models, such as subscription-based services, fee-for-service, or advertising-based models. | back 35 New models: |
front 36 How Do I Start a Small Business for Beginners? | back 36
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front 37
| back 37
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front 38 How Do I Create a Business Plan? | back 38
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front 39
KEY TAKEAWAYS
| back 39 Financial Instruments |
front 40 Understanding Financial Instruments | back 40
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front 41 ____ represent ownership of an asset. | back 41 Equity-based financial instruments |
front 42 _____ represent a loan made by an investor to the owner of the asset. | back 42 Debt-based financial instruments |
front 43 _____ comprise a third, unique type of financial instrument. | back 43 Foreign exchange instruments |
front 44 Different subcategories of each instrument type exist, such as : | back 44 preferred share equity and common share equity. |
front 45 Important: _____ define financial instruments as: “any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another entity.” | back 45 International Accounting Standards (IAS) |
front 46 Financial instruments may be divided into two types: | back 46
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front 47
| back 47 Cash Instruments |
front 48
| back 48 Derivative Instruments |
front 49 Types of Asset Classes of Financial Instruments
| back 49 debt-based or equity-based. |
front 50
| back 50 Debt-Based Financial Instruments |
front 51
| back 51 Long-Term Debt Instruments |
front 52 ____ on long-term debts include interest rate swaps, interest rate caps and floors, and long-dated interest rate options. | back 52 OTC derivatives |
front 53
| back 53 Equity-Based Financial Instruments |
front 54 What Are Some Examples of Financial Instruments? | back 54
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front 55 Are Commodities Financial Instruments? | back 55
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front 56 Is an Insurance Policy a Financial Instrument? | back 56
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front 57 Types of Risk Analysis | back 57
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front 58
| back 58 Risk-Benefits |
front 59
| back 59 Needs Assessment |
front 60
| back 60 Business Impact Analysis |
front 61
| back 61 Root Cause Analysis (RCA) |
front 62 How to Perform a Risk Analysis | back 62 Step #1: Identify Risks Step #2: Identify Uncertainty Step #3: Estimate Impact Step #4: Build Analysis Model(s) Step #5: Analyze Results Step #6: Implement Solutions |
front 63
| back 63 Step #1: Identify Risks |
front 64
| back 64 Step #2: Identify Uncertainty |
front 65
| back 65 Step #3: Estimate Impact |
front 66
| back 66 Step #4: Build Analysis Model(s) |
front 67
| back 67 Step #5: Analyze Results |
front 68
| back 68 Step #6: Implement Solutions |
front 69
FAST FACT:
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front 70
| back 70 Quantitative Risk Analysis |
front 71
| back 71 Qualitative Risk Analysis |