front 1 Promotion | back 1 one of the four Ps of the marketing mix. |
front 2 Product Promotion | back 2 a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands. |
front 3 Institutional Promotion | back 3 a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues. |
front 4 Promotional Mix | back 4 the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals. |
front 5 Advertising | back 5 a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. |
front 6 Direct Marketing | back 6 a type of promotion that companies use to address individuals directly and not through a third party medium. |
front 7 Social Media | back 7 electronic media that allows people with similar interests to participate in a social network. |
front 8 Sales Promotion | back 8 represents all marketing activities other than personal selling, advertising, and public relations. |
front 9 Public Relations | back 9 activities help an organization to influence a target audience. |
front 10 News Release | back 10 an announcement sent to the appropriate media outlets. |
front 11 Publicity | back 11 bringing news or newsworthy information about an organization to the public’s attention. |
front 12 Push Policy | back 12 used with partners in the distribution channel. |
front 13 Pull Policy | back 13 directs promotional activities toward consumers. |
front 14 Via | back 14 by way of. |
front 15 Target | back 15 something or someone to be affected by an action or development. |
front 16 EXPLAIN why promotion is an important marketing function. | back 16 Promotion allows for companies to advertise, sell, sale promotions, direct marketing, and have public relations strategies. |
front 17 IDENTIFY when to use product and institutional promotion. | back 17 Product promotion is commonly used when a new product is released and institutional promotion is used when the company isn’t focusing on a specific product. |
front 18 CONTRAST the push and pull policies in promotional mixes. | back 18 Pushing your products in front of the targeted audience allows for more sales and pull marketing is when you draw in a customer based on their wants and needs. |
front 19 Sales Promotions | back 19 incentives that encourage customers to buy products or services. |
front 20 Trade Promotions | back 20 sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers. |
front 21 Consumer Promotions | back 21 sales strategies that encourage customers and prospects to buy a product or service. |
front 22 Coupons | back 22 certificates that entitle customers to cash discounts on goods or services. |
front 23 Premiums | back 23 low-cost items given to consumers at a discount or for free. |
front 24 Incentives | back 24 higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates. |
front 25 Promotional Tie-Ins | back 25 activities that involve sales promotions between one or more retailers or manufacturers. |
front 26 Loyalty Marketing Programs | back 26 reward customers by offering incentives for repeat purchases. |
front 27 Kiosks | back 27 point-of-purchase displays that are stand-alone structures. |
front 28 Distribution | back 28 the commercial activity of transporting and selling goods from a producer to a consumer. |
front 29 Register | back 29 to record in writing or enroll. |
front 30 CONTRAST trade promotions and consumer sales promotions. | back 30 Trade promotions focus on organizational customers who have immediate sales and consumer sales promotions focus on the end user buying the product. |
front 31 Contests | back 31 a strategy that involves organizing and promoting contests. |
front 32 Sweepstakes | back 32 sales promotion which involves the offering of prizes to participants. |
front 33 Special Offers | back 33 a product that is being sold for less than its usual price. |
front 34 Rebates | back 34 program in which a supplier offers their customers a monetary reward for reaching purchasing goals. |
front 35 EXPLAIN why a business would want product placement in entertainment media. | back 35 They integrate seamlessly within a show and market to consumers in less direct ways. |