front 1 Paid SM is | back 1 a method of displaying advertisements or sponsored marketing messages on popular social media platforms |
front 2 SM advertising formats are: | back 2 Image, carousel, product, collection, interactive, lead form, video, and text |
front 3 Image | back 3 uploading high quality photos |
front 4 Carousel | back 4 range of 6-10 photos or videos |
front 5 Product | back 5 Showcasing numerous products (the stalking kind of ads) |
front 6 Collection | back 6 like product but more engaging like Pinterest |
front 7 Interactive | back 7 chatbots, lenses, polls |
front 8 Lead Form | back 8 CTA learn more or download |
front 9 Video | back 9 Used in other ad types and are videos to appear authentic and engaging |
front 10 ___% of videos are played without sound | back 10 50 |
front 11 Text | back 11 Simple with clear CTA |
front 12 Boosted Post | back 12 Organic posts can then be boosted and then see stats |
front 13 Influencer marketing is | back 13 a way for brands to promote their product through endorsements or recommendations. |
front 14 1st use of Influencer | back 14 2006 PayPerPost |
front 15 Content Creators may be influencers but | back 15 their focus is creating content, where influencers might not create content beyond photos |
front 16 Two types of influencers are | back 16 Affect the purchase decision of others Being part of a distinct niche he or she is actively engages |
front 17 5 most cricial KPI for influencers are | back 17 Conversations, referral traffic, reach and awareness, audience growth, and engagement |
front 18 Name a risk of using Influencers | back 18 Influencers must disclose everything |
front 19 What to do if influencer fails | back 19 Quickly own it Give a timely response and be transparent Fix it |
front 20 Content marketing is: | back 20 process for developing excuting and delivering the digital content |
front 21 Three Major components for content marketing are | back 21 Creation Dissemination Measurement |
front 22 Ecosultancy has 8 basic elements of content marketing which are | back 22 Strategy Format Content type Platform Metric Goals Triggers Checklist |
front 23 What makes blogs different | back 23 Publishable Findable Social Viral Syndicatable Linkable |
front 24 Most important step in blogging is | back 24 Deciding who the audience is |
front 25 50% of blogs are abandoned within the first ___ days | back 25 90 |
front 26 Ways to Promote your blog | back 26 Request email sign up |
front 27 ____'s incorporated on the pages can helps with engagement of blogs | back 27 Videos |
front 28 Word of mouth is more than | back 28 twice as effective as traditional marketing |
front 29 Receiving feedback from blog posts can | back 29 help develop new ideas or help make improvements |
front 30 Two ways to earn money from podcasts | back 30 Have advertisements in them Fee based content |
front 31 Formats of Podcasts | back 31 Presentation Q&A Co-host |
front 32 A webinar is | back 32 a seminar that is conducted over the web, designed to be interactive |
front 33 Best practices for blogs webinars podcasts | back 33
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front 34 CTA | back 34 Call to action |
front 35 Optimize your online brand by blogging | back 35
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front 36 Visual storytelling is: | back 36 A compelling narrative placing your customers at the heart of the story staged with emotional visual media experience |
front 37 How to tell a story step one: | back 37 Develop a plot: Drama leading to conflict and a resolution |
front 38 How to tell a story step Two: | back 38 Developing a brand Archetype: Archetypes are easy for people to understand due to familiarity, identifying one helps create a personality and voice |
front 39 Users are more likely to tap through an instagram story that uses a ______ approach | back 39 Narrative (story) |
front 40 Best Practices for using images | back 40 Use images that express your brand, Rule of three contrast focal point and color wheel, use image quality, Have objectives, unique approach the resonates, different visuals for different platforms, show how it can be used |
front 41 Sharing and copyright | back 41 Read fine print before using free images |
front 42 Copyright infringement | back 42 can potentially have both civil and criminal consequences |
front 43 Three of the main advantages of marketing with online videos include | back 43 engaging viewers, reaching large audience, showcasing products |
front 44 what percent of meaning is conveyed through body language | back 44 50-80% |
front 45 Entertaining Content | back 45 People want enjoyable fun content |
front 46 Intimate Content | back 46 Human nature to follow stories and personal drama experience |
front 47 Offbeat and unusual Content: | back 47 Video needs to be distinct and memorable to stand out Challenging something taboo or unlikely and strange can be viral |
front 48 Primary Sharing | back 48 Most straightforward step: when video creator posts it online |
front 49 Secondary Sharing | back 49 Wheen insiders, family, or friends share it |
front 50 Tertiary Sharing | back 50 When online viewers begin to share it |
front 51 What is a big Don't for video content | back 51 Don't make a sales video, this is not an infomercial |
front 52 An article Directory is: | back 52 a website where users submit original articles for approval and free distribution, organized into categories |
front 53 First step on article-based marketing | back 53 Produce content that target audience will be interested in reading: articles are much longer than blogs which is a big factor |
front 54 Marketers are the heaviest contributors to _____ directories | back 54 Article |
front 55 White Papers are used for: | back 55 Informative documents for clients in business, delivered policy makers, for businesses offering a problem and solution but not pitched to a particular company |
front 56 White paper is defined as | back 56 A technical document that describes how a technology or product solves a particular problem |
front 57 Ebooks | back 57 documents that identifies a market problem and supplies an answer |
front 58 Linked in content marketing | back 58 –Lesson #1. Create content for your audience. –Lesson #2. Use photos and videos. –Lesson #3. Monitor the work of your network. –Lesson #4. Curate content for your network. –Lesson #5. Plan and schedule. |
front 59 Which two forms of marketing usually require an email for download | back 59 Ebook and white paper |
front 60 Virtual Community | back 60 Aggregation of individuals or bus partners who interact around a shared interest, at least partially online |
front 61 A brand community can be member initiated by | back 61 the brand or by the org can sponsor it |
front 62 Virtual communities can be preferred because | back 62 longer customer lifetime Increase diversity and global reach Serve your customers better |
front 63
| back 63 –make personal connections and discuss common interests –seek information and find support –be entertained and join a cause |
front 64 personal branding in virtual communities | back 64 Engage in professional discussion Be careful in controversial topics Search before posting Properly show source |
front 65 Digg 2004 | back 65 First social news site to introduce voting making post with most diggs show up on top |
front 66 Social Media Bookmarking is | back 66 process of saving a specific web page to a social bookmarking platform to revisit later |
front 67 ____ is still the most significant revenue source for social media platforms | back 67 Paid Advertising |
front 68 New app for social Media | back 68 clubhouse based on voice |
front 69 Privacy concerns for apps | back 69 Location based can have risks This can also track travel patterns |
front 70 Having things in a ____ format to optimize sites and searches | back 70 Mobile |
front 71 _____ is often the entry point of customers purchase journey | back 71 Mobile experience |