front 1 What is the purpose of advertising? | back 1 Advertisers use media products to try and sell something to an audience e.g. printed advert, TV advert, radio advert, website banner. |
front 2 What is the purpose of promoting? | back 2 Promotion is subtly different to advertising and may attempt to change habits / behaviour e.g. healthy eating campaign by a government |
front 3 What is the purpose of educating? | back 3 Media products might be used to increase a person’s knowledge, skills or understanding of a particular subject eg YouTube video tutorials, audio podcasts, educational apps, eBooks for a particular qualification |
front 4 What is the purpose of entertaining? | back 4 Media products that are enjoyable ways to pass some time eg watching TV, listening to the radio, reading a comic, going to the cinema, playing a computer gam |
front 5 What is the purpose of informing? | back 5 Media products provide information on something based on facts and guidance eg a government information film on preventing Covid spreading or a poster with location and opening times of a museum |
front 6 What is the purpose of influencing? | back 6 Media products used to change or strengthen a person’s thoughts and opinions on something e.g. posts on social media, propaganda, leaflets and TV broadcasts for a political party. Can have a positive or negative influence depending on the aim of the author/creator. |
front 7 When thinking of style, content and layout what are 3 main considerations? | back 7 1 What is the type of product? 2 What is the intended purpose of the product? 3 Who are the intended audience? |
front 8 How is colour important? | back 8 Different colours have different meanings see 2.5 They should suit the target audience and intended message. Text and background colours must also contrast effectively eg dark text colour on a light background colour |
front 9 How is conventions of genre important? | back 9 Genre, and sub-genres, provide audiences with a specific set of uses and gratifications; if a media producer wants to gain an audience for a particular genre |
front 10 How is formal/informal language important? | back 10 if purpose is to entertain language may be informal but if to inform an older audience would use formal language, important to appeal to target market |
front 11 How is tone of language important? | back 11 important to have an awareness of the target audience and how you want them to engage with the content |
front 12 How is positioning of elements important? | back 12 consider how to position elements in order to catch peoples’ attention and promote the product effectively |
front 13 How is style of audio representation important? | back 13 important to know what the key message(s) you want to get across eg in a radio advert / podcast etc |
front 14 How is style of visual representation important? | back 14 links to conventions of the genre chosen – video adverts often have a 3 part structure |