front 1 Advertise / Promote | back 1 advertisers use media products to try and sell something to an audience e.g. a printed advert, TV advert, radio advert, website banner. Promotion is subtly different to advertising and may attempt to change habits / behaviour e.g. healthy eating campaign by a government |
front 2 Educate | back 2 media products might be used to increase a person's knowledge, skills or understanding of a particular subject e.g. YouTube video tutorials, audio podcasts, educational apps, ebooks for a particular qualification |
front 3 Entertain | back 3 media products that are enjoyable ways to pass some time eg watching TV, listening to the radio, reading a comic, going to the cinema, playing a computer game |
front 4 Inform | back 4 media products provide information on something based on facts and guidance eg a government information film on preventing Covid spreading or a poster with location and opening times of a museum |
front 5 Influence | back 5 media products used to change or strengthen a person’s thoughts and opinions on something e.g. posts on social media, propaganda, leaflets and TV broadcasts for a political party. Can have a positive or negative influence depending on the aim of the author/creator |
front 6 3 main considerations when thinking of style, content, and layout. | back 6
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front 7 Colour | back 7 Different colours have different meanings see 2.5 They should suit the target audience and intended message. Text and background colours must also contrast effectively eg dark text colour on a light background colou |
front 8 conventions of genre | back 8 e.g. futuristic/genre |
front 9 formal / informal language | back 9 if purpose is to entertain language may be informal but if to inform an older audience would use formal languag |
front 10 tone of language | back 10 important to have an awareness of the target audience and how you want them to engage with the content |
front 11 positioning of elements | back 11 consider how to position elements in order to catch peoples’ attention and promote the product effectively |
front 12 Style of audio representation | back 12 important to know what the key message(s) you want to get across eg in a radio advert / podcast etc |
front 13 Style of visual representation | back 13 links to conventions of the genre chosen – video adverts often have a 3 part structure |
front 14 Things to think about with style, content, and layout | back 14
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