front 1 Above-the-line promotions | back 1 marketing communications using mass advertising media. |
front 2 Accountant | back 2 a person who specializes in keeping and inspecting financial records and preparing financial statements. |
front 3 Accounting year | back 3 the 12-month period for which a business prepares its income statement. |
front 4 Accounts receivable | back 4 a balance sheet term for debtors. It is the total amount of money owed to the business by customers who have purchased items on credit terms payable within the next 12 months. |
front 5 Accounts payable | back 5 a balance sheet term for creditors. It is the total amount of money owed by the business to suppliers who have sold items on credit terms that it must repay within the next 12 months. |
front 6 Acid test ratio | back 6 current assets less inventories expressed as a ratio of current liabilities. |
front 7 Ancillary firms | back 7 firms that supply business support services to other organizations, such as transportation, marketing and equipment maintenance services. |
front 8 Appreciation (in the value of a currency) | back 8 a rise in the value or market price of a national currency against another currency or currencies. |
front 9 Arbitration | back 9 a process involving the judgement of an independent person or body to help resolve industrial disputes between workers and employers. |
front 10 Autocratic leadership | back 10 telling employees what to do without consultation. |
front 11 Average cost | back 11 the cost of producing each unit of output. |
front 12 Balance of payments | back 12 a record of all the financial transactions between a country and all the other countries with which it trades. |
front 13 Balance sheet | back 13 a statement recording the value of assets, liabilities and capital of a business on a given date. |
front 14 Bankruptcy | back 14 a term used for a business that is declared in law as unable to pay its debt. |
front 15 Batch production | back 15 production of a limited number of identical products to meet a specific requirement or customer order. Each new batch may be slightly different from the last one produced. |
front 16 Below-the-line promotions | back 16 marketing promotions that do not use mass media. Also known as Sales promotions. |
front 17 Brand name | back 17 a name used to identify and distinguish specific goods, services or businesses from others. |
front 18 Branding | back 18 the process of creating distinctive and durable perceptions of a product in the minds of consumers. |
front 19 Break-even analysis | back 19 using cost and revenue data to calculate the break-even level of output. |
front 20 Break-even level of output | back 20 the minimum level of output a business will need to produce and sell to cover its costs. |
front 21 Building regulations | back 21 rules governing how buildings, including factories, shops and offices, should be constructed. |
front 22 Business cycle | back 22 recurrent periods of recession, recovery and boom in business activity and economic growth in a national economy. |
front 23 Business objective | back 23 a goal or aim the owners, managers and employees in a business work towards. |
front 24 Business stakeholders | back 24 people and organizations with a direct or indirect interest in business activities and performance. |
front 25 Business plan | back 25 a written statement about a business idea: how it will be organized, what the owners want to achieve and how they will do so. |
front 26 Business target | back 26 an objective expressed as a value or volume to achieve by a given date. |
front 27 Capital employed | back 27 long-term capital from non-current liabilities and shareholders’ funds invested in a business (therefore also equal to total assets – current liabilities). |
front 28 Capital expenditure | back 28 money spent on the purchase or acquisition of non-current assets such as premises and machinery. |
front 29 Capital-intensive | back 29 a firm or production process that requires more capital equipment than labour. |
front 30 Cash flow cycle | back 30 the continuous flow of cash into and out of a business over time. |
front 31 Cash flow forecast | back 31 a projection of anticipated monthly cash inflows and outflows to estimate future cash requirements. |
front 32 Cash inflow | back 32 cash received by a business. |
front 33 Cash outflow | back 33 cash paid out by a business. |
front 34 Cash reserve | back 34 a holding of cash over and above what is needed to meet immediate payments. The reserve is held on the business premises or in an easy-access bank account. |
front 35 Cash | back 35 notes and coins available for immediate payment. |
front 36 Centralized organization | back 36 an organization in which authority, responsibility and decision-making is concentrated at the top of the chain of command. |
front 37 Chain of command | back 37 the line of management authority in a hierarchical organization. |
front 38 Closed shop | back 38 trade union membership in a firm is made a compulsory condition of employment within that firm. |
front 39 Collateral | back 39 assets of value that a customer can offer as security against a loan. If the customer is unable to repay the loan the lender can sell off the assets instead. |
front 40 Collective bargaining | back 40 negotiation between organized workers, usually through a trade union, and their employer or employers to agree wages and working conditions. |
front 41 Communication barriers | back 41 obstacles and problems that prevent effective communication. |
front 42 Communication breakdowns | back 42 a failure to communicate accurately and effectively. |
front 43 Competition | back 43 rivalry between businesses trying to win consumers’ acceptance, sales and loyalty. |
front 44 Compulsory redundancy | back 44 when a job is cut and the employee is forced to leave employment in return for monetary compensation. |
front 45 Computer-aided design (CAD) | back 45 the use of computer systems to create, modify and optimize the design of a product. |
front 46 Computer-aided manufacturing (CAM) | back 46 the use of computers to control and monitor the use of machinery and equipment in a manufacturing process. |
front 47 Consumer protection laws | back 47 legal controls on businesses designed to protect consumers from misleading or inaccurate marketing claims, unfair trading practices and the production and sale of damaged, faulty or dangerous goods and services. |
front 48 Consumers | back 48 people and organizations who are willing and able to buy goods and services. |
front 49 Consumption | back 49 the using up of goods and services to satisfy consumer needs and wants. |
front 50 Contracting market | back 50 a market in which consumer demand and sales revenues are falling over time; there is a downward trend in sales. |
front 51 Cost of sales | back 51 the cost of the items sold, for example the cost of purchasing the goods from suppliers or the variable costs of the materials and labour used to produce the goods or to provide the services sold. |
front 52 Cost-plus pricing | back 52 adding a mark-up for profit over the average cost of producing a product. |
front 53 Creditors | back 53 people, suppliers and other organizations to whom a business owes money. |
front 54 Current assets | back 54 cash, inventories and accounts receivable. They will be used up by a business within the next 12 months to make payments. |
front 55 Current liabilities | back 55 accounts receivable, bank overdrafts and any other amounts owed by a business to other people or organizations that will fall due for payment within the next 12 months. |
front 56 Current ratio | back 56 the value of current assets expressed as a ratio of the value of current liabilities. |
front 57 Customers | back 57 consumers who buy goods or services from business organizations. |
front 58 Debenture | back 58 a loan certificate issued for sale by a company that can be bought and resold by investors. The final holder of the certificate at maturity is repaid in full plus interest. |
front 59 Debt finance | back 59 repayable long-term loans. |
front 60 Debtor | back 60 a customer that owes a business money for goods and services it purchased on trade credit. |
front 61 Decentralized organization | back 61 an organization in which a lot of authority, responsibility and decision-making is delegated to lower levels of management. |
front 62 Default | back 62 failure to repay debt finance. |
front 63 Delegation | back 63 assigning tasks to other employees in a chain of command. |
front 64 Delivery lead time | back 64 the time lag between placing an order for a product and its delivery. |
front 65 Department | back 65 subdivision of a business organization that specializes in performing a particular job or function. |
front 66 Depreciation (in the value of a currency) | back 66 a fall in the value or market price of a national currency against another currency or currencies. |
front 67 Destruction pricing | back 67 cutting price, sometimes below costs, to force a rival out of business. |
front 68 Developed economy | back 68 a country with a wide range of industries and a large tertiary sector. |
front 69 Developing economy | back 69 a country that is seeking to develop its resources, create jobs and increase incomes and living standards through industrialization. |
front 70 De-industrialization | back 70 the decline of manufacturing and the growth of services in developed economies. |
front 71 Democratic leadership | back 71 consulting employees before making decisions. |
front 72 Diversification | back 72 a business strategy that involves producing a variety of different products and/or expanding into different markets to expand total sales and reduce the risk to the business from a fall in demand for any one product or in any one market. |
front 73 Direct costs | back 73 costs that can be attributed to a specific activity or the production of a particular product. |
front 74 Disciplinary procedure | back 74 formal rules and actions followed in an organization when an employee breaches his or her contract of employment. |
front 75 Diseconomies of scale | back 75 rising average costs due to a business being too big to operate efficiently. |
front 76 Dismissal | back 76 terminating the employment of an employee. |
front 77 Direct discrimination | back 77 the unequal treatment of job applicants or employees because of differences in their race, religion, sex, disability, age or other characteristics. |
front 78 Disposable income | back 78 personal income that is available to spend or save after the deduction of personal income or payroll taxes. |
front 79 Disruptive technologies | back 79 new products, materials or processes that completely change the way businesses produce and operate or completely change what consumers want and buy. |
front 80 Distributed profit | back 80 profit after tax paid out to the business owners or as dividends to company shareholders. |
front 81 Distribution channel | back 81 the people and organizations involved in the physical movement and the transfer of goods and services from producers to consumers. |
front 82 Division of labour | back 82 the dividing up of a production process into a number of sequential tasks, with each one completed by a different worker or group of employees. |
front 83 Downsizing | back 83 reducing the size of the workforce in an organization. |
front 84 Dumping | back 84 exporting cheap, subsidized goods to another country to force its firms out of business. |
front 85 E-commerce | back 85 promoting, buying and selling goods and services using electronic systems connected to the Internet. This can be business to business (B2B) or business to consumer (B2C). |
front 86 Economic boom | back 86 a period during which business activity, output and prices increase rapidly. |
front 87 Economic growth | back 87 an increase in the total output or GDP of a national economy. |
front 88 Economic recession | back 88 a period of declining business activity, falling output, employment and incomes. |
front 89 Economies of scale | back 89 a fall in the average cost of producing each unit due to an increase in the scale of production. |
front 90 Employee share ownership | back 90 rewarding employees with shares in the ownership of the company they work for. |
front 91 Employment contract | back 91 a formal legal agreement between an employer and an employee that details the workplace duties and responsibilities the employee will perform in return for an agreed wage or salary. |
front 92 Employment laws | back 92 legislation that governs the rights and responsibilities of employees and their employers. |
front 93 Employment tribunal | back 93 (or industrial tribunal) a court of law that determines a dispute over employment rights between an employer and an employee. |
front 94 Enterprise | back 94 business know-how, skills and qualities including the willingness to take considered financial and other business risks. |
front 95 Entrepreneur | back 95 a person with the know-how and willingness to take the risks and decisions necessary to set up and run a business. |
front 96 Entrepreneur | back 96 an enterprising person who is willing and able to take the risks and decisions necessary to organize resources to produce goods and services. |
front 97 Entrepreneurship | back 97 the process of identifying a business opportunity, organizing the resources needed to start and run a business and taking both the risks and the rewards it involves. |
front 98 Ethical firms | back 98 businesses that take account of the impact their decisions and actions can have on other people and organizations, communities and the natural environment. |
front 99 Equity finance | back 99 permanent capital raised by a company from the sale of its shares. |
front 100 Exchange rate | back 100 the market price or value of a national currency in terms of another currency. |
front 101 Expanding market | back 101 a market in which consumer demand and sales revenues are rising over time; there is an upward trend in sales. |
front 102 Exports | back 102 goods and services sold overseas. Their sale involves the receipt of revenues from consumers in other countries. |
front 103 Extension strategies | back 103 marketing methods used to extend sales and the profitable life of a mature product. |
front 104 External benefit | back 104 a benefit created by a business activity that is enjoyed by people or organizations without them having to pay for it. |
front 105 External communications | back 105 sending or receiving information and messages to or from individuals or organizations outside of a business. |
front 106 External cost | back 106 a cost imposed by a business activity on other people or organizations. |
front 107 External growth | back 107 an increase in the size of a firm through the takeover of, or merger with, other enterprises. |
front 108 External economies of scale | back 108 cost advantages arising from locating near to other similar businesses. This is because areas where similar businesses cluster together attract ancillary firms. |
front 109 External recruitment | back 109 attracting job applicants from outside an organization to fill job vacancies. |
front 110 External sources of finance | back 110 money raised from organizations and individuals that are not part of the business. |
front 111 Factor substitution | back 111 replacing one factor of production with another in a production process. For example, advanced capital equipment has replaced labour in many modern production processes. |
front 112 Factors of production | back 112 productive resources used to make goods and services. |
front 113 Firms | back 113 organizations that produce goods and services. |
front 114 Final accounts | back 114 the income statement and balance sheet a business will produce at the end of its accounting year. |
front 115 Fixed capital | back 115 money invested in non-current assets with long productive lives, including premises, machinery and vehicles. |
front 116 Fixed costs | back 116 costs that do not vary with output (also known as overheads). |
front 117 Flat structure | back 117 an organization with a short chain of command and in which managers have a relatively wide span of control. |
front 118 Flotation | back 118 when shares in a public limited company are made available for sale to the general public for the first time through a stock exchange. |
front 119 Flow production | back 119 mass production of a large number of identical items in a continuous, usually automated, process. |
front 120 Footloose industries | back 120 industries that have no need to locate near their markets or sources of materials. |
front 121 Foreign direct investment (FDI) | back 121 direct investment in productive assets in a country by an individual or business of another country, either by buying an established company or by expanding the operations of an existing business in that country. |
front 122 Foreign exchange market | back 122 the global market for buying and selling national currencies. The market determines the price or rate at which one currency can be exchanged for another national currency. |
front 123 Franchise | back 123 an agreement by one company with another business organization to permit the distribution of its goods or services using its trademark or brand name. |
front 124 Fringe benefits | back 124 non-financial rewards or “perks”. |
front 125 Full-time employment | back 125 a job that usually requires 35 or more hours of work each week. |
front 126 Gearing ratio | back 126 the proportion of total capital invested by a business in assets that has been financed by debt. |
front 127 General partner | back 127 a partner with unlimited liability. |
front 128 Globalization | back 128 increasing trade, interconnections and interactions between people, firms and governments in different national economies. |
front 129 Going concern | back 129 a business that has sufficient financial and other resources to continue operating indefinitely. A business that is no longer a going concern is a business that is bankrupt. |
front 130 Government grant | back 130 a non-repayable sum of money given by a local, state or central government to another person or organization for a particular purpose; for example, to fund business start-up including the purchase of equipment and/or training. |
front 131 Gross domestic product (GDP) | back 131 the value of the total annual output of a national economy. |
front 132 Gross profit | back 132 revenue from sales less the cost of the items sold. |
front 133 Gross profit margin | back 133 gross profit as a percentage of revenue. |
front 134 Health and safety laws | back 134 legal controls designed to set minimum standards of safety and cleanliness to reduce the risk of injury and ill health resulting from working. |
front 135 Hierarchy | back 135 the layers of management and command in an organization. |
front 136 Highly geared | back 136 a term used to describe a business that has far more debt finance than equity finance. |
front 137 Hire purchase | back 137 paying for a non-current asset in instalments. The supplier continues to own the asset until it has received payment in full. |
front 138 Horizontal communications | back 138 messages and information passed between different departments in an organization. |
front 139 Horizontal integration | back 139 the formation of a larger enterprise through merger or takeover between two or more firms in the same industry and at the same stage of production. |
front 140 Illiquid | back 140 term used to describe a business that has insufficient cash or other current assets it can convert quickly and easily to cash. |
front 141 Imports | back 141 goods and services purchased from countries overseas. Their purchase involves making payments to producers in other countries. |
front 142 Import tariff | back 142 an indirect tax added to the prices of imported goods to reduce consumer demand for them. |
front 143 Incorporated business | back 143 a business organization with a separate legal identity from its owners. |
front 144 Income statement | back 144 a financial statement used to record and report the income, expenses, profit or loss of a business. |
front 145 Insolvency | back 145 the inability of a business to pay its debts because it has run out of cash. |
front 146 Internal growth | back 146 or organic growth, involves an increase in the scale of production within a firm through the employment of additional factors of production. |
front 147 International competitiveness | back 147 how the prices of items traded internationally compare. For example, an increase in the prices of imported goods will make them relatively less competitive than the same goods produced by domestic firms in the importing country. |
front 148 Indirect discrimination | back 148 when a group of people is disadvantaged by their sex, race, religion or other characteristics because they fail to meet an unjustified requirement for a job. |
front 149 Induction training | back 149 teaching new employees about the organization they work for. |
front 150 Industrial action | back 150 organized disruptive actions, such as a strike or work to rule, that workers may take to increase their bargaining power over wage or other demands or to address their grievances. |
front 151 Industrial sector | back 151 a group of firms specializing in similar products or using similar production processes. |
front 152 Industrial structure | back 152 the relative size and importance of industrial sectors in an economy. |
front 153 Inflation | back 153 a sustained rise in the average level of prices in a national economy. |
front 154 Informative advertising | back 154 advertising that provides factual information about goods, services or organizations. |
front 155 Insolvency | back 155 inability to pay short-term debts. |
front 156 Internal communications | back 156 messages and information passed between people within an organization. |
front 157 Internal recruitment | back 157 filling a job vacancy from the existing workforce within an organization. |
front 158 Internal sources of finance | back 158 capital that a business can raise from its own resources. |
front 159 International trade | back 159 the exchange of goods, services and money across national borders. |
front 160 Internet | back 160 the shared global computing network that enables electronic communications between all connected computing devices. |
front 161 Inventories | back 161 stocks of materials, work-in-progress and finished goods stored by a business to ensure uninterrupted production and to meet peaks in consumer demand. |
front 162 Job analysis | back 162 identifying a job vacancy and the tasks and responsibilities of that job. |
front 163 Job description | back 163 a document describing the tasks and responsibilities required to do a job. |
front 164 Job enlargement | back 164 adding tasks to a job without increasing responsibility. |
front 165 Job enrichment | back 165 increasing the degree of challenge in a job by adding tasks that require more skill and responsibility. |
front 166 Job production | back 166 the production of a single item or items made to order, usually involving labour intensive techniques. |
front 167 Job rotation | back 167 enabling employees within a team to swap tasks with each other. |
front 168 Job satisfaction | back 168 how content an employee is with his or her job. |
front 169 Joint venture | back 169 a contractual agreement between two or more organizations to share the expertise, investment, management, costs, profits and risks of forming a new business. The new business may produce and sell an existing product to a new market or develop an entirely new product. |
front 170 Joint-stock companies | back 170 limited companies or corporations – are jointly owned by their shareholders. |
front 171 Just-in-time inventory control | back 171 keeping inventories of materials and work-in-progress to a minimum by taking delivery of new parts and materials only when they are needed for production. |
front 172 Kaizen | back 172 the continuous improvement of production processes to remove waste and increase efficiency. |
front 173 Labour-intensive | back 173 a firm or production process that uses more labour than capital equipment. |
front 174 Labour productivity | back 174 average output or revenue per employee. |
front 175 Laissez-faire leadership | back 175 allowing employees the freedom to organize their work and make their own decisions about how best to achieve business objectives. |
front 176 Lateral integration | back 176 or conglomerate merger, involves merger or takeover between two or more firms in different industries to form a single, larger enterprise. |
front 177 Lean production | back 177 improving efficiency and eliminating waste in a production process so that products can be made better, cheaper and faster. |
front 178 Leasing | back 178 renting the use of a non-current asset, usually with the option to buy it at a later date. |
front 179 Lifestyle segmentation | back 179 dividing up consumers into groups according to their hobbies, interests and opinions. |
front 180 Legal minimum wage | back 180 the minimum amount of money workers must be paid for their employment per period of time. |
front 181 Limited liability | back 181 the legal responsibility of the owners of a business to repay its debts is limited to the amount of capital they invest in the business. |
front 182 Limited partner | back 182 a partner with limited liability. |
front 183 Liquidity | back 183 a measure of the ability of a business to raise cash from its current assets to meet its immediate and short-term debts. |
front 184 Liquidation | back 184 a legal procedure to close a bankrupt business involving the sale of its remaining assets to pay off its debts. |
front 185 Liquid asset | back 185 an asset, such as money held in a bank account, that is easily converted into cash. |
front 186 Liquidity problem | back 186 not having enough liquid assets to convert to cash quickly. |
front 187 Liquidity ratios | back 187 or solvency ratios, measure the ability of a business to settle its current liabilities from its cash and other current assets |
front 188 Logistics | back 188 the science of moving things, including managing inventories, transportation and distribution systems. |
front 189 Long-term finance | back 189 funds available to a business over many years, usually for investments in Non-current assets. |
front 190 Management functions | back 190 the roles and responsibilities of managers, including planning, organizing, coordinating, commanding and controlling how labour and other resources are used in an organization. |
front 191 Management | back 191 the organization and co-ordination of people and activities in order to achieve agreed aims and objectives. |
front 192 Managing director | back 192 the most senior manager in a company (also called the chief executive officer or CEO in some companies). |
front 193 Manufacturing | back 193 the process of converting natural resources into other products. |
front 194 Market conditions | back 194 features or characteristics of a given market, including the degree of competition between producers and the numbers, types and spending levels of different groups of consumers. |
front 195 Market entry | back 195 targeting promotion and sales of a new or existing product at a group of consumers, often overseas, that has not previously been targeted by the producer. |
front 196 Market leader | back 196 the firm with the largest share of a market or market segment measured by its share of the total number of units sold or total value of sales per period. |
front 197 Market research | back 197 the collection and analysis of data about consumers’ preferences, spending patterns and other market conditions. |
front 198 Market segment | back 198 an identifiable group of individual or business consumers sharing similar characteristics or preferences. |
front 199 Market segmentation | back 199 grouping together consumers who have similar characteristics, preferences and buying habits. |
front 200 Market share | back 200 the proportion of total sales of a product achieved by one firm. |
front 201 Market | back 201 all the producers and consumers of a given product. |
front 202 Market-oriented firm | back 202 a business that focuses on identifying consumer needs and wants using market research. |
front 203 Marketing budget | back 203 a financial plan for the marketing of a product. |
front 204 Marketing mix | back 204 the combined elements of a marketing strategy focused on the design, price, promotion and place of sale of a product. |
front 205 Market size | back 205 the total sales revenue or turnover for a particular product over a given period of time. |
front 206 Marketing strategy | back 206 a plan detailing the marketing objectives of a business and the actions and resources needed to achieve them. |
front 207 Marketing | back 207 the anticipation, identification, creation and satisfaction of consumer needs and wants. |
front 208 Merger | back 208 combining two or more firms with the agreement of the owners to form a larger enterprise. |
front 209 Micro-finance | back 209 small loans and other financial services provided by specialist organizations to people who are poor and unable to use traditional banks. |
front 210 Mission statement | back 210 a brief written statement of the purpose and objectives of a business organization. |
front 211 Mixed economy | back 211 an economy that combines private sector and public sector ownership of resources and provision of goods and services. |
front 212 Mortgage | back 212 a long-term loan to buy property. |
front 213 Motivation | back 213 a desire to work hard and the satisfaction obtained from doing so. |
front 214 Motivational theories | back 214 ideas about what motivates people at work. |
front 215 Multi-skilling | back 215 training employees in a variety of skills so they are more flexible in the work they can do. |
front 216 Multinational | back 216 a company or corporation with business operations in more than one country. |
front 217 Net cash flow | back 217 total cash inflows less total cash outflows per period. |
front 218 Net earnings | back 218 the take-home pay of an employee after any payroll and income taxes, pension contributions and/or trade union subscriptions have been deducted from gross earnings. |
front 219 Negative externalities | back 219 detrimental impacts on other people or organizations resulting from the actions of another. |
front 220 Niche marketing | back 220 a marketing strategy aimed at a small, specialized market. |
front 221 Niche market | back 221 a small part or segment of a large market consisting of consumers with specialized tastes or preferences. |
front 222 Non-current assets | back 222 (or fixed assets) are long-lived assets, including machinery and equipment. They remain productive for more than one year. |
front 223 Non-current liabilities | back 223 (long-term liabilities or loan capital) are loans and other amounts owed by a business to other people or organizations that will fall due for payment after one year. |
front 224 Non-price competition | back 224 rivalry between businesses over different features of their products, such as quality, image and packaging, and their customer services, after-sales care and advertisements. |
front 225 Non-renewable resources | back 225 natural resources that cannot be replaced or reproduced once they have been used up. |
front 226 Off-the job training | back 226 training employees away from their normal workplace. |
front 227 On-the-job training | back 227 training employees while they carry out their normal duties. |
front 228 Open communications | back 228 can be read or listened to by anyone. |
front 229 Open economy | back 229 a country that trades freely with other countries. |
front 230 Opportunity cost | back 230 the benefit lost by not consuming or producing the next best alternative product. |
front 231 Organizational chart | back 231 a diagram of an organizational structure. |
front 232 Organizational structure | back 232 how roles, responsibilities and management authority are allocated within an organization. |
front 233 Overheads | back 233 or indirect costs, are the day-to-day running costs of an organization. |
front 234 Overstocking | back 234 or holding excess inventory, means a business has purchased and stored far more goods than necessary or desirable. |
front 235 Overtrading | back 235 this happens when a business expands too quickly and takes on more work than it is able to finance and complete. |
front 236 Partnership | back 236 a legal agreement between two or more people, usually up to 20, to jointly own, finance and run a business, and to share its profits. |
front 237 Penetration pricing | back 237 setting price low at product launch to encourage sales and consumer acceptance of the new product. |
front 238 Performance ratios | back 238 measures of how well a business is using its assets to earn profits. |
front 239 Performance-related pay | back 239 financial rewards given to an employee or group of employees in recognition of high achievement and productivity. |
front 240 Permanent capital | back 240 the non-repayable capital of a company, equal to the total of shareholder’s funds invested in that company. |
front 241 Person specification | back 241 or job specification, is a document listing the skills, qualifications, experience and personal qualities a person needs to do a specific job. |
front 242 Personal selling | back 242 face-to-face marketing communications with a customer. |
front 243 Persuasive advertising | back 243 advertising designed to influence consumer preferences, encourage brand switching and increase sales. |
front 244 Physiological needs | back 244 basic human needs for food, clothing and shelter in order to survive. |
front 245 Piece rate | back 245 a wage rate per unit of output produced by an employee. |
front 246 Planning controls | back 246 laws and regulations that restrict the type and scale of development in certain areas to protect local residents and the natural environment. |
front 247 Point-of-sale promotions | back 247 promotions targeted at the customer at places where a product is displayed and sold. |
front 248 Part-time employment | back 248 a job that usually requires less than 35 hours of work each week. |
front 249 Policy instrument | back 249 a measure used by a government to achieve its economic objectives. They include public expenditures, taxes and interest rates. |
front 250 Positive externalities | back 250 beneficial impacts on people or businesses resulting from the actions of another. |
front 251 Positive working capital | back 251 exists when a business has sufficient money left over after it has paid its short term debts to continue paying its day-to-day running costs. That is, the cash and other liquid assets held by the business exceed its current liabilities. |
front 252 Pressure group | back 252 an organization or group of people that aims to change the behaviour of a business that fails to act in a socially or environmentally responsible way through publicity and protest. |
front 253 Price competition | back 253 rivalry between similar businesses over the selling prices of their products. |
front 254 Price elastic demand | back 254 when a small change in price causes a significant change in demand. |
front 255 Price elasticity of demand | back 255 the responsiveness of consumer demand to a change in price. |
front 256 Price inelastic demand | back 256 when a change in price causes only a modest (small) change in demand. |
front 257 Price skimming | back 257 setting the initial price high at product launch in order maximize profits in the short run when there is little or no competition. |
front 258 Price war | back 258 intense price competition between rival businesses. |
front 259 Primary research | back 259 new data collection from “field research”. |
front 260 Primary sector | back 260 industries that produce or extract natural resources. |
front 261 Private benefits | back 261 the financial benefits (sales revenues and other incomes) of a business activity. |
front 262 Private costs | back 262 the financial (fixed and variable) costs of a business activity. |
front 263 Private sector | back 263 that part of an economy owned and operated by private individuals and privately owned businesses. |
front 264 Product benchmarking | back 264 comparing rival products so that a firm is able to match or improve on them. |
front 265 Product life cycle | back 265 the profile of sales and profitability of a product over its commercial lifespan. It is characterized by a number of different stages starting with product development and launch and ending with maturity and eventual decline. |
front 266 Product portfolio | back 266 the range of different products produced and marketed by a business at any given point in time. |
front 267 Product-oriented firm | back 267 a business that focuses on production processes and products. |
front 268 Production | back 268 using resources to provide goods and services to satisfy consumer needs and wants. |
front 269 Production | back 269 using resources to make goods and services to satisfy consumer needs and wants. |
front 270 Productivity | back 270 a measure of the efficiency of use of resources in a business by comparing the volume or value of output with the resource inputs used in production. |
front 271 Profit after tax | back 271 profit remaining after corporation tax or tax on profits has been deducted. |
front 272 Profit maximization | back 272 choosing production methods, outputs and prices that will earn the business the greatest amount of profit possible from the resources it uses. |
front 273 Profit margin | back 273 profit before tax as a percentage of revenue. |
front 274 Profit margin | back 274 the difference between the selling price per unit and the average cost per unit. |
front 275 Profit sharing | back 275 rewarding employees with a percentage of the profits of the business organization they work for. |
front 276 Profit | back 276 gross profit less all other expenses. |
front 277 Profit | back 277 a surplus of revenue over costs of production. |
front 278 Profitability | back 278 the ability of a business to continually generate revenues that exceed its costs. |
front 279 Promotional pricing | back 279 reducing the price of a product for a short period of time to boost sales, for example to sell off old and unwanted inventory. |
front 280 Psychological pricing | back 280 using prices to influence consumer perceptions of a product. |
front 281 Public corporation | back 281 a government-owned enterprise created to carry out a governmental function or public service. |
front 282 Public relations | back 282 actions to establish and maintain a good company and product image with the general public. |
front 283 Public sector | back 283 that part of an economy owned and controlled by government and government-owned organizations. |
front 284 Qualitative data | back 284 written or verbal information. |
front 285 Quality assurance | back 285 the setting and monitoring of quality standards across an organization and ensuring that they are met. |
front 286 Quantitative data | back 286 numerical information. |
front 287 Quota sampling | back 287 choosing consumers to interview according to pre-specified characteristics, such as age or gender. |
front 288 Quota | back 288 a limit on the volume of imported goods allowed into a country. |
front 289 Quality | back 289 producing a good or service that is fit for the purpose intended and meets customer expectations. |
front 290 Quality control | back 290 checking the quality of a good or service for any defects or errors at the end of its production process. |
front 291 Random sampling | back 291 choosing consumers to interview or survey at random. |
front 292 Ratio analysis | back 292 using accounting ratios to measure, monitor and compare the financial performance of a business over time and with other businesses. |
front 293 Real income | back 293 the value of an income measured in terms of how much it willa buy. As prices rise, real income will therefore fall. |
front 294 Recruitment | back 294 the process of attracting job applicants, for example using job advertisements. |
front 295 Regional policy | back 295 government policy aimed at encouraging businesses to locate in underdeveloped areas within a country. |
front 296 Research and development | back 296 improving existing products and the discovery, testing and development of new products, materials or production processes, to gain a competitive advantage or to increase social welfare. |
front 297 Restricted communications | back 297 messages or information intended only to be received by an identified person or group of people. |
front 298 Retailer | back 298 a business organization specializing in the sale of products to consumers. |
front 299 Retained profit | back 299 profit saved by a business for reinvestment that is not returned to the owners as dividends. |
front 300 Return on capital employed (ROCE) | back 300 profit expressed as a percentage of the capital employed in a business. |
front 301 Revenue | back 301 proceeds from the sale of goods and services to customers. |
front 302 Reverse engineering | back 302 taking apart competing products to discover their strengths and weaknesses and how they were made. |
front 303 Revenue expenditure | back 303 money spent on day-to-day running costs. |
front 304 Retained profit | back 304 profit after tax that has not been distributed to owners but is instead held by the business for reinvestment. |
front 305 Sampling bias | back 305 choosing consumers to interview or survey who are not fully representative of those in the target population in terms of their characteristics, buying behaviour, tastes or opinions. |
front 306 Search engine | back 306 an Internet application or website that hunts for, gathers and reports information available on the Internet. |
front 307 Secondary research | back 307 desk-based research using data from existing sources. |
front 308 Secondary sector | back 308 industries involved in processing natural resources, manufacturing or construction. |
front 309 Selection | back 309 assessing the suitability of applicants for a job and choosing the most suitable candidate. |
front 310 Separate legal identity | back 310 a business organization considered to be legally separate from its owners. |
front 311 Shareholders | back 311 owners of limited companies or corporations. |
front 312 Shareholders’ funds | back 312 the share capital and retained profits shareholders have invested in their company. Also called shareholders’ equity or the owners’ capital. |
front 313 Short-term finance | back 313 funds available to a business for up to a year or so, usually used to fund operating expenditures. |
front 314 Shortlisting | back 314 selecting the most promising candidates for a job from a set of job applications. |
front 315 Sifting | back 315 comparing and marking job applications against the requirements of a person specification. |
front 316 Single union agreement | back 316 an agreement between an employer and a trade union that the union can represent all workers in the organization. |
front 317 Social benefit | back 317 the total benefit to society of a business activity: the sum of the private and external benefits of that activity. |
front 318 Social cost | back 318 the total cost to society of a business activity: the sum of the private and external costs of that activity. |
front 319 Social entrepreneur | back 319 a person who uses his or her business skills to set up and run organizations to maximize improvements in social and environmental well-being rather than profit. |
front 320 Social enterprise | back 320 a private sector organization with social or environmental objectives that reinvests surplus revenues it makes towards meeting these objectives rather than paying them as profits to its owners. |
front 321 Social media | back 321 Internet applications that enable users to create and share content or to participate in social networking. |
front 322 Social needs | back 322 human desires to communicate and interact with other people. |
front 323 Socio-economic group | back 323 a group of consumers with similar social, economic and/or educational status. |
front 324 Sole trader | back 324 a business organization owned and controlled by one person. |
front 325 Span of control | back 325 the number of subordinate staff a manager supervises. |
front 326 Specialization | back 326 focusing production on a single or limited range of products in order to make the best use of scarce resources. |
front 327 Stock market | back 327 the global market for the purchase and sale of new or existing shares (or stocks) in public limited companies. |
front 328 Subsidiary | back 328 a company that is completely or partly owned by another company or corporation. |
front 329 Sustainable development | back 329 producing goods and services without depleting natural resources and harming the natural environment. |
front 330 Takeover | back 330 the acquisition of one firm by another with or without the agreement of its owners. |
front 331 Tall structure | back 331 an organization with a long chain of command and in which managers have a relatively narrow span of control. |
front 332 Target market | back 332 a group of consumers (or market segment) that a business will design its products and marketing strategies to appeal to. |
front 333 Team Working | back 333 dividing the workforce into small groups of employees and giving them the responsibility for planning and organizing their own areas of work. |
front 334 Technological spillovers | back 334 the application of a new technology developed in one sector to the products and production processes of other industrial sectors. |
front 335 Tertiary sector | back 335 service industries. |
front 336 Test marketing | back 336 a limited field trial of a new product or promotion to test consumer reaction. |
front 337 Time rate | back 337 a wage rate per hour worked by an employee. |
front 338 Total quality management (TQM) | back 338 continuous improvement in products and every business process at every stage of production. |
front 339 Trade barriers | back 339 policy instruments (including import tariffs and quotas) used by a government to protect businesses and jobs in its national economy from global competition. |
front 340 Trade credit | back 340 deferred payment terms offered by suppliers for goods and services they supply to a business. |
front 341 Trade union | back 341 an organization of employees who have joined together to negotiate improved pay and working conditions with their employers. |
front 342 Trade union | back 342 (or labour union) an association representing employees in a particular workplace or industry, the aim of which is to negotiate improved pay and working conditions with employers. |
front 343 Trade credit | back 343 short-term finance provided by a supplier to a business customer. The customer will often have between 30 and 90 days in which to pay for each purchase from its supplier. |
front 344 Two-way communications | back 344 these involve direct feedback from the receiver to the sender of a message or information. |
front 345 Unemployment | back 345 people who are willing and able to work but cannot find paid employment. |
front 346 Unlimited liability | back 346 the owners of a business are legally responsible for the full amount of its debts. |
front 347 Value added | back 347 the difference between the price of a product and the cost of the natural and man-made materials, components and resources used to make it. |
front 348 Variable costs | back 348 costs that vary directly with output (also known as direct costs). |
front 349 Venture capital | back 349 funding for business start-ups and small businesses with exceptional growth potential. |
front 350 Verbal communications | back 350 spoken messages. |
front 351 Vertical communications | back 351 messages and information passed up and down a chain of command. |
front 352 Vertical integration | back 352 the formation of a larger enterprise through merger or takeover between two or more firms at different stages of production of the same product. |
front 353 Voluntary redundancy | back 353 when an employee chooses to leave employment in return for monetary compensation. |
front 354 Wages | back 354 weekly or monthly payments in exchange for labour supplied to a particular occupation. |
front 355 Working capital | back 355 money available to a business (from its holdings of cash or other assets that can be sold off quickly for cash) to finance its day-to-day operations or running costs. |
front 356 Working capital | back 356 capital available to a business to pay its day-to-day running costs. It is calculated as current assets less current liabilities (or net current assets). |
front 357 Wholesaler | back 357 an intermediary that buys and stores products in bulk from producers and sells small quantities to retailers. |
front 358 Written communications | back 358 handwritten or electronically typed messages. |
front 359 Workforce planning | back 359 determining the right size, skills and composition of a workforce a business will require to fulfil its future needs and objectives. |