MGMT FINAL Flashcards

________ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use.

Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions?

Which of the following is a defining characteristic of manufacturers' representatives?

Which of the following is a defining characteristic of distributors?

Which of the following is an example of disintermediation?

________ refers to an evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner, low-price competitors.

________ refers to a type of specialty store that focuses on specific products on a massive scale and dominates retail sales in respective products categories.

Off-price retailers differ from discount stores in that off-price retailers ________.

If a product requires significant technical skills to sell and support, what type of distribution process would be used?

Why is a slotting allowance required by retailers with limited shelf space?

Market coverage refers to ________.

Intensive distribution differs from selective distribution in that intensive distribution ________.

________ refer(s) to the coordinated use of multiple modes of transportation, particularly with containers that can be shipped by truck, rail, and sea.

How does logistics create competitive advantage, and therefore become a key strategy for companies?

What is the goal of the physical distribution process?

Which of the following is the advantage of shipping a product by air?

The conventional promotion model differs from the social model of customer communication in that the conventional promotion model ________.

Push strategy differs from pull strategy because in push strategy a producer ________

________ refers to a creative tactic designed to capture the audience's attention and promote preference for the product or company being advertised.

Which of the following is an advantage of using newspapers as an advertising media?

Which of the following is an advantage of product placement as an advertising medium?

1. 22) Which of the following is a disadvantage of using fixed web (from stationary computers) as an advertising media?

1. 23) Direct marketing differs from advertising in that direct marketing ________.

1. 24) If a company asks its customers or website visitors to opt-in to its mailing lists, it is using ________.

1. 25) One of the advantages of direct marketing is the ability to experiment and improve the process, because of direct marketing's ________.

1. 26) What is the advantage to using personal selling over website or direct marketing programs?

1. 27) What is the next step for a salesperson after beginning a conversation with the customer?

1. 28) ________ refer to printed or electronic certificates that offer discounts on particular items and is/are redeemed at the time of purchase.

1. 29) Free or bargain-priced items offered to encourage consumers to buy a product are termed as ________.

1. 30) Which of the following is an in-store presentation that can boost sales by as much as 50 percent over previous sales rates for mass merchandise stores?

1. 31) Word-of-mouth marketing is often called ________.

1. 32) Consumers who are united by their interest in, and ownership of, a particular product have created ________.

1. 33) Which of the following is a key difference between financial accounting and management accounting?

1. 34) Which of the following refers to evaluating a company's performance and the economic implications of strategic decisions such as product pricing, employee benefits, and business acquisitions?

1. 35) Which of the following terms refers to a formal evaluation of the fairness and reliability of a client's financial statements?

1. 36) How do banks and suppliers use the accounting information generated by an organization?

1. 37) What must public accountants obtain before they are eligible to conduct a company's audit?

1. 38) The ________ oversees GAAP compliance in the United States.

1. 39) The Sarbanes-Oxley Act outlaws ________.

1. 40) Most countries outside of the United States use ________ to standardize their accounting practices.

1. 41) A company has the following assets: (1) Fixed assets worth $30,000 and (2) investments worth $6,000. The company's total liabilities amount to $25,000. What is the owner's equity of the company?

1. 42) The ________ requires that expenses incurred in producing revenues be deducted from the revenue they generated during the same accounting period.

1. 43) To analyze a firm's financial strengths in terms of its overall assets and liabilities, which of the following reports is best suited to estimate this on a particular date?

1. 44) Which of the following is an example of a fixed asset?

1. 45) Which of the following reports is best suited to analyze an organization's profitability over a period of time?

1. 46) Expenses incurred through marketing and distributing a product are referred to as ________ expenses.

1. 47) A firm has $30,000 cash, in addition to other current assets, amount to $55,000. The total amount of current liabilities add up to $50,000. Calculate the total working capital of this firm. Working capital= Current assets-current liabilities.

1. 48) Which of the following ratios is used to measure a firm's short-term liquidity?

1. 49) Leverage ratios indicate ________.

1. 50) A reduction in a manufacturer's inventory turnover ratio is likely to indicate that the ________.

1. 51) What type of stock minimizes risk as much as possible for the investor, but has a slower growth?

1. 52) Stocks that sell for less than one dollar per share or stocks that are highly speculative are called ________ stocks.

1. 53) The price at which the stock is actually selling is referred to as its ________ value.

1. 54) ________ ratio is calculated by dividing the market value per share by the dividend paid on each share of stock.

1. 55) The maturity date is the date on which ________.

1. 56) A call provision allows the issuer to ________.

1. 57) The commission charged by a fund when selling the mutual funds to investors is referred to as ________.

1. 58) ________ funds attempt to maintain a desirable balance of risk and growth potential based on a planned retirement date.

1. 59) What is the advantage of buying a mutual fund over other types of investments?

1. 60) A(n) ________ is the purchased right, without obligation, to buy or sell a specified number of shares of a stock or other security during a specified period of time.

1. 61) What is a contract formed with a supplier to buy specific amounts of agricultural produce at a later date?

1. 62) To guard against variations in exchange rates, companies that conduct business in multiple countries often speculate in ________.

1. 63) Stock exchanges are organizations that ________.

1. 64) In what way is a bond market different than a stock market?

1. 65) A stop order is an order to sell a stock when ________.

1. 66) Money serves as a ________ when it is used to measure the value of goods and services.

1. 67) In the money supply, what represents the cash held by the public and money deposited in checking accounts?

1. 68) When the Federal Reserve buys or sells U.S. Treasury bonds, bills and notes, it is influencing the money supply through ________.

1. 69) The Federal Reserve establishes the federal funds rate and influences the money supply by buying and selling Treasuries in the open market. If the Fed buys Treasuries, the money supply will ________ and the federal funds rate will ________.

1. 70) Which of the following federal actions has the goal of reducing the money supply in markets?

1. 71) The ________ is the federal agency responsible for protecting money in customer accounts and managing the transition of assets whenever a bank fails.

1. 72) The Fed decides to increase the reserve requirements on the deposits of banks. This would ________.

1. 73) ________ banking refers to a range of banking services for high-net-worth individuals and families, such as managing real estate and other investments.

1. 74) ________ are non-bank companies that initiate loans on behalf of a mortgage lender in exchange for a fee.

1. 75) A ________ is a market situation in which frenzied demand for an asset pushes the price of that asset far beyond its true economic value.

1. 76) What effect will lower interest rates have on the housing market?

1. 77) A home loan offered to a borrower with a low credit score, with loan-to-value at 80 percent, is an example of a(n) ________.

1. 78) The ________ concept played a large role in risky and/or fraudulent subprime mortgage loans because lenders could make such loans and then use credit default swaps to avoid the consequences by passing the risk on to another party or institution.

1. 79) ________ refers to a situation in which a lender takes possession of a home after the borrower defaults on his or her mortgage payments.

1. 80) Which of the following is a major provision of the Dodd-Frank Act?