Client goals
Objectives a client wants to achieve
Target Audience
a specific group of people that a business wants to reach with their message, product, or service:
Demographics
Describe populations and their characteristics
Accessibility
Making things able to be accessed by all people
Compression
Reducing the file size of a video
Public domain -
belonging or being available to the public as a whole
Copyright:
the legal ownership of intellectual property such as original works
Model release:
permission to use a person's image for commercial purposes
Location permitting
permission to film or take photos in a specific location on a specific date
Property release
permission to use a property in a photo or video for commercial purposes
Rights
Legal ability to distribute, copy, and display
permissions
access or control a user has over a particular video
licensing
legal agreement that gives a third party permission to use a video for a specific purpose
Attribution
Giving credit to the creator
Commercial vs Non commercial
A "commercial video" is a video created primarily to promote a product, service, or brand with the intention of generating sales or profit, while a "non-commercial video" is a video created for personal, educational, or artistic purposes without the aim of direct financial gain
Derivative
a work that is based on an existing work
Work for hire
a legal term that refers to creative works, including videos, where the employer or commissioning party owns the copyright and publishing rights
Employee/Employer
- Employee: The person working for the company.
- Employer: The company or person who hires the employee.
Fair use/fair dealing
legal doctrine that allows the use of copyrighted material without permission in certain circumstances
Creative commons
a system that allows content creators to grant permission to use their work while retaining some control over how it's used
What can’t Premiere Pro locate by default when a project is opened.
Offline
Describe what the Pen tool does
click on any point and adds audio, position, scale etc.
Describe what the Type tool does
Creates text and graphics
Describe what the Hand tool does
drags clips on the timeline
Describe what the Selection tool does
Basic selection and movement
Describe what the Ripple tool does
closes the gap between two editing points
Describe what the rolling edit tool does
adjusts the cut point between two clips without changing the total duration of the clips
Describe what the slip tool does
Slips the source of the clip in/out but does not move it on the timeline
Describe what the Razor tool does
Cuts a clip
Describe what the Track select Forward tool does
Selects all clips in a sequence