Client goals
What a business wants to achieve through marketing
Target Audience
a group of people that the product, or film, etc. is specified, or aimed for
Demographics
Characteristics of a population that are used as a means to study a certain group.
Accessibility
How accessible something is
Compression
Shrinking something down using pressure
Public domain
Creative materials not protected by the law
Copyright
Protects original works of authorship
Model release
A legal release that grants permission to publish something in one form or another
Location permitting
Permission from landowner to shoot a project on their property withing a specific timeframe
Property release
Allows others to use image for commercial purposes
Rights
Things that people are able to do with their stuff
permissions
Ability to use work in a particular way
licensing
Getting the permission of the creator to use their stuff
Attribution
Acknowledgment of person who creates product
Commercial vs Non commercial
Commercial - focus on mass marteting
Non commercial - Personal storytelling and creative freedom
Derivative
Based on already existing works
Work for hire
Any creative work where two parties agree that the employer remains the owner
Employee/Employer
Employee - Someone who works for someone else
Employer - Someone who hires people to work for them
Fair use
A legal doctrine that allows unlicensed use of someone's work in limited circumstances
Creative commons
A non-profit that provides free licenses for creators to use
Fair dealing
Allows use of someone's work for the purpose of research of other "fair" things