Client Goals
It must be about something of interest to the client, realistic to achieve and also challenging
Target Audience
the group of people who will watch, engage with, and respond to your video
Demographics
the very blunt division of people into broad and easily measurable segments
Accessibility
making the video easy for a range of people to reach
Compression
reducing the file size of a video by discarding some information or quality
Public domain
allows the public to freely use property without copyright issues
Copyright
legal ownership to a person
Model release
how an image featuring a recognizable individual may be used.
Location permitting
allows a video to be shot in a certain place
Property release
govern how an image taken on private property may be used.
Rights
allows people to have free will
Permissions
allows people to do certain things
Licensing
a contract that gives permissions to people
Attribution
acknowledgment as credit to the copyright holder or author of a work.
Commercial vs Non commercial
Commercial refers to activities of commerce—business operations to earn profits. Non commercial is something is not primarily intended for, or directed towards, commercial advantage or monetary compensation by an individual or organisation.
Derivative
a work based on or derived from one or more already exist- ing works
Work for hire
any creative work that's able to be copyrighted.
Employee/employer
employee is someone who works for someone else while an employer helps hire employees.
Fair use
a legal doctrine that permits the unlicensed use of such works in limited circumstances
Creative commons
a flexible way to share content while building on the strong foundation of traditional copyright law.
Fair dealing
a user's right in copyright law permitting use of, or “dealing” with, a copyright protected work without permission or payment of copyright royalties