CONCEPTUAL FRAMEWORK Flashcards


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created 6 months ago by rhezie
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1

This study used Dynamic Capabilities Theory as introduced by _____ which focused on how businesses could adapt and reconfigure their internal and external resources to stay competitive in a constantly changing environment.

For small-scale bakeshops, this theory highlighted the importance of adapting to emerging opportunities and challenges, such as sourcing local ingredients to improve product quality, leveraging community connections to access resources, and implementing sustainable practices like waste reduction.

The theory helped the study to explored how these strategies could help bakeshops optimize their resources, drive innovation, and meet customer needs effectively, thus contributing to their long-term growth and sustainability.

Teece, Pisano, and Shuen (2024),

2

Additionally, the study drew upon Resource-Based View (RBV) Theory, as outlined by _____ which asserted that firms could achieve a competitive advantage by strategically managing their internal resources and capabilities.

Applied to bakeshops, RBV suggested that these businesses could leverage their unique resources, such as specialized baking knowledge, strong community ties, and a deep understanding of local tastes, to create value and maintain a competitive edge.

For example, using locally sourced ingredients allowed bakeshop owners to offer fresh, high-quality products, while cultivating relationships with local suppliers and customers helped build trust and loyalty.

The theory helped the study to explored how managing these resources could empower bakeshops to innovate, meet market demands, and ensure long-term sustainability.

Tehseen et al. (2019),

3

Social Capital Theory emphasized the value of social networks, relationships, and community connections in driving business success.

It argued that businesses with strong community ties had access to valuable resources, information, and support, which could aid in product development and marketing strategies _______.

For bakeshops, nurturing relationships with local suppliers and engaging with the community improved operational efficiency and fostered customer loyalty.

This relational approach helped bakeshops overcome challenges and contributed to their long-term success and growth.

By integrating these theories, the study aimed to provide actionable insights that would help small-scale bakeshops overcome challenges, sustain growth, and achieve long-term success in a competitive marketplace.

(Vu, Binh, & Duong, 2023).

4

This theory focuses on how businesses can adapt and use their resources effectively in a fast-changing environment. For small bakeshops, it means:

Adapting to opportunities and challenges, like using local ingredients for better quality.

Building connections in the community to access resources.

Being innovative and sustainable, such as reducing waste.

In simple terms, this theory helped the study understand how bakeshops can improve and stay competitive by being flexible and resourceful.

1. Dynamic Capabilities Theory (Teece, Pisano, and Shuen, 2024)

5

This theory says businesses can succeed by using their unique strengths or resources. For small bakeshops, these strengths might include:

Special baking skills.

Strong relationships with customers and suppliers.

Understanding what the local community likes.For example, using local ingredients can create fresh, high-quality products.

Building trust with the community can lead to loyal customers.

This theory helped the study explore how bakeshops can use their strengths to grow and stand out from competitors.

2. Resource-Based View (RBV) Theory (Tehseen et al., 2019)

6

This theory highlights the importance of relationships and networks in helping businesses succeed.

.For small bakeshops, this means:

Building strong ties with suppliers, customers, and the local community.

Using these connections to get support, ideas, and resources.

By engaging with the community, bakeshops can improve their operations and earn customer loyalty, making it easier to grow and thrive.

3. Social Capital Theory (Vu, Binh, & Duong, 2023)

7

SUMMARY:

Adapt and innovate to meet challenges.

Use their unique resources to stay competitive.

Build strong community relationships to gain support and loyalty.

8

WHY Tatlo ginamit nyo?

"We used three theories to provide a broader and deeper understanding of the factors contributing to the growth of small bakeshops.

Each theory offers a unique perspective:

  1. Dynamic Capabilities Theory explains how businesses can adapt to changes and optimize their resources.
  2. Resource-Based View (RBV) Theory emphasizes the importance of leveraging unique strengths and capabilities to gain a competitive advantage.
  3. Social Capital Theory highlights the role of relationships and community connections in accessing support, resources, and trust.

By integrating these three theories, the study provides a comprehensive framework to address the challenges faced by small bakeshops and identify strategies for their long-term success and sustainability."