Small-scale bakeshops became a thriving trend in recent years,
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While these bakeshops embodied innovation and passion, they also faced challenges such as limited resources, market competition, and the demands of maintaining consistent quality.
offering creative and high-quality baked goods that catered to modern consumer preferences.
Unlike traditional bread sellers, these bakeshops focused on specialty items such as cakes, cupcakes, cookies, and pastries, often crafted with unique flavors and designs.
Many of these businesses operated on a small scale, often from home or in compact commercial spaces, leveraging social media and word-of-mouth to reach their customers.
Globally, the rise of small-scale bakeshops reflected shifting consumer behavior toward personalized and artisanal food products.
These businesses tapped into niche markets, providing baked goods that were tailored to specific tastes and occasions. In a competitive food industry dominated by large-scale enterprises, small-scale bakeshops stood out by emphasizing creativity, customization, and customer experience.
However, their success depended on navigating global trends, such as sustainability and the integration of digital marketing, while addressing operational constraints ____
Boleni & de Plaen, 2019).
In the Philippines, the growing popularity of small-scale bakeshops mirrored the Filipino love for celebrations and meaningful gatherings.
These bakeshops often specialized in custom cakes and desserts, which became staples for birthdays, weddings, and other milestones.
Many of these businesses were run by young entrepreneurs or stay-at-home bakers who leveraged social media to market their creations.
Despite their popularity, challenges like rising costs, lack of access to formal training, and stiff competition made sustainability a constant struggle for small-scale bakeshop owners.
(Ramirez, 2023).
Locally, in Cabuyao, Laguna, small-scale bakeshops played a vital role in the community by offering unique baked goods that catered to modern tastes and preferences.
These businesses attracted customers with their creative designs and flavors, serving both special occasions and everyday cravings.
However, like many small-scale ventures, they faced challenges such as sourcing reliable suppliers, managing pricing strategies, and competing with larger bakery chains.
Understanding how these local bakeshops addressed these challenges through effective strategies provided valuable insights into their resilience and potential for growth.
(DTI et al., 2023).
PURPOSE
This study aimed to explore the factors that contributed to the growth and success of small-scale bakeshops.
It focused on how bakeshop owners overcame challenges and used strategies to grow their businesses in a competitive market.
The research sought to identify practices that helped bakeshops succeed and remain sustainable. Ultimately, the goal was to provide actionable insights that could support bakeshop owners in achieving long-term success.