2.3 Audience demographics and segmentation Flashcards


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1

True or false?

The expectations, needs and requirements of the target audience must always be considered so that the media product can be successful.

True

2

What is the definition of age group?

A number of people or things classed together as being of similar age.

e.g. 6-12, teenagers, 20-40, 40+ etc.

3

What is the definition of gender?

the male sex or the female sex, especially when considered with reference to social and cultural differences rather than biological ones, or one of a range of other identities that do not correspond to established ideas of male and female.

e.g. male, female, transgender, non-binary, fluid

4

What is the definition of occupation?

A job or profession.

e.g. un-employed, student, manual, care professionals, education, leisure industry, skilled, administrative, professional, management

5

What is the definition of location?

A particular place or position.

e.g. local community, national, international,park

6

What is the definition of income?

Money received, especially on a regular basis, for work or through investments.

7

What is the definition of interests?

An activity or interest pursued for relaxation and not as a main occupation

e.g. high/ low / higher middle / upper middle

8

What is the definition of education?

The process of receiving or giving systematic instruction, especially at a school or university.

e.g. primary, secondary (GCSES), further education (A Levels), higher education (degree)

9

What is the definition of lifestyle?

The way in which a person lives.

A combination of occupation, income and interests

10

True or false?

In a media product the colours/shades chosen would need to appeal to an age of audience eg children

True

11

True or false?

Language used in the must be suitable for audience to read and understand eg informal/ slang language for kids not adults

True