20) The principle that decisions be ethically based is part of the concept of

A) marketing analytics.
B) individual consumer issues.
C) conscious marketing.
D) the triple bottom line.
E) corporate social responsibility

23) For corporate leaders, their firm’s ability to ________ must be of paramount importance.

A) balance profits and expenses
B) balance employees’ needs with the needs of the environment
C) balance shareholder interests with the needs of society
D) benefit shareholders only
E) make a profit

21) Conscious marketing encompasses which of the following overriding principles?

A) The recognition of marketing’s focus on sales at any cost.
B) Ignoring the company’s bottom line.
C) The lack of consideration for stakeholders and their interdependence.
D) The presence of corporate leadership, creating a corporate culture.
E) The understanding that decisions are solely based on economics.